The way people search online is changing rapidly, with voice search becoming increasingly dominant in how users interact with content. This shift was highlighted in a recent Forbes article featuring ArtVersion’s Principal and Creative Director Goran Paun among leading industry experts discussing the latest marketing technology trends.
In the Forbes Agency Council feature “How To Leverage 17 Martech Trends Smart Brands Are Utilizing Right Now,” Paun shared insights on the growing importance of voice search optimization, noting that over 40% of adults now use voice search daily. This dramatic shift in user behavior calls for a fresh approach to content strategy.
“Voice search optimization is rapidly growing,” Paun explains. Rather than sticking to traditional product descriptions, he advocates for an “audio-first” content strategy that mirrors natural conversation patterns. This means incorporating phrases like “If you’re looking for…” or “You might be wondering…” to match how people actually speak when using voice search.
“Voice search optimization is rapidly growing,” Paun explains. Rather than sticking to traditional product descriptions, he advocates for an “audio-first” content strategy that mirrors natural conversation patterns. This means incorporating phrases like “If you’re looking for…” or “You might be wondering…” to match how people actually speak when using voice search.
The Forbes article explores various marketing technology trends shaping the industry in 2025, with ArtVersion’s contribution focusing on practical strategies for brands to adapt to this evolving search landscape. As voice technology continues to advance, creating content that aligns with conversational search patterns becomes increasingly crucial for brands looking to maintain their digital presence.
While embracing conversational patterns is essential for voice search optimization, maintaining brand authenticity remains paramount. ArtVersion’s approach focuses on crafting voice-optimized content that seamlessly integrates a brand’s unique voice, tone, and values. Through strategic consulting and visual content development, we help organizations strike the perfect balance between conversational accessibility and brand distinction. This dual focus ensures that whether customers are typing or speaking their queries, they experience consistent, authentic brand interactions that build trust and drive engagement.
This feature is part of Forbes Agency Council’s ongoing series highlighting insights from leading marketing and creative agency executives. The full article can be found on Forbes.com, offering a comprehensive look at the marketing technology trends driving business success in 2025.
At ArtVersion, we continue to help brands navigate the evolving digital landscape through innovative design and communication solutions that embrace emerging technologies and changing user behaviors. Our team stays at the forefront of digital trends to ensure our clients’ success in an increasingly voice-driven world.