How can we inspire meaningful consumer engagement or opportunity? Thinking with our eyes has been a revelation for understanding the answer to that question a bit more clearly.

The essence of truly persuasive storytelling is powered by visual brand identity that can serve as a foundation for consumer relatability and intrigue. Often times, brand storytelling stems from delicate or striking imagery that breaks up chunks of text. Graphic design can be a decisive launch point for an emotional connection and a digestible, unified brand voice within the framework of user experience. Customized infographics or illustrations can help pave the way for data visualization.

Katie Re, Brand Strategist at ArtVersion, recently caught up with marketing technology publication MarTech Today on strategies for mastering the basics of visual storytelling.

“For us, it’s how we supply an overall grand narrative with visuals. It’s important to understand the style and tone of the brand itself. It’s also important not to overwhelm the user. Stick to traditional graphics, but make it more interesting visually.”

Katie Re, Brand Strategist at ArtVersion

Katie Re, Brand Strategist at ArtVersion

MarTech Today is a daily publication covering the depths of marketing technology with breaking stories, industry trends, feature announcements, and more. On MarTech Today, subject matter experts across various disciplines of digital marketing share practical tips and tactics for executing successful marketing programs. MarTech Today is an affiliate of sister publications Marketing Land and Search Engine Land, under the larger umbrella of Third Door Media.

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About ArtVersion

ArtVersion® (https://artversion.com/) is a creative agency headquartered in Chicago, IL, globally acclaimed for user interface (UI) and user experience (UX) design. With over twenty years of leading expertise in graphic design, branding and web development, ArtVersion works with clients worldwide to craft dynamic strategies, visuals and messaging that delivers powerful user experiences. ArtVersion’s services range from conceptualization, design & layout, and content strategies relevant to digital web and print delivery methods. ArtVersion also boasts a best-in-class user experience lab to help clients reimagine their brand and push creative boundaries.