By Forbes Contributing Author; Goran Paun – Founder, ArtVersion Interactive

Experience is everywhere. From experiential marketing to user experience (UX) and customer experience (CX), the focus is on how a consumer is interacting with a brand or product. To have a full understanding of what experience a consumer would enjoy, you need to understand the data. Data-driven design is about using information gleaned from both quantitative and qualitative sources to inform how you make decisions for a set of users.

Data-driven design

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