A broadened perspective on a company’s target audience has long been recognized as a best practice for branding, and even more so for UI/UX development. There is a myriad of prospects and opportunities to attain data on personas and users alike, even more so with the evolution of tools for data collection.

Yet, a take on user research that has been highly utilized is contextual inquiries. This process requires examining individuals in real-time as they navigate an interface to uncover how users are interacting with a website, mobile application, and all its contents.

Featured once again on the Forbes agency council, ArtVersion’s latest article periodical illustrates how to conduct a smooth contextual inquiry exploration to truly discover the core of every design and development: the user.

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About Forbes Agency Council

Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

About ArtVersion

ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations and notable startups.