Strategic business approaches are influenced by a myriad of elements. A factor that plays a consequential role in these approaches is a company’s perceptive awareness that a static positioning needs to be driven by momentum. 

Fast Company Executive Board members shared their insights on how data and data-driven decisions can help navigate the market and meet company objectives confidently.

At ArtVersion, data is paramount for design directions, branding, and development and is a core tool for crafting experiences, user journeys, and so much more.

On behalf of the ArtVersion team, Goran Paun shared his take on why data analysis and collection function as a lifeline that allows designs and interfaces to come to life.  

Goran Paun, Principal & Creative Director at ArtVersion
Goran Paun, Principal & Creative Director at ArtVersion

“Data is necessary to accomplish better user experiences, engagement, and frictionless customer experiences. At ArtVersion, we practice data-driven design principles that allow us to craft ideal experiences for user journeys and pathways with the goal to eliminate cognitive frictions.”

Goran Paun, Principal & Creative Director at ArtVersion

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About Fast Company

Fast Company is a leading business media brand that focuses on technology, leadership, world changing ideas, creativity, and more. Launched in 1995, Fast Company continues to develop editorial pieces that reinvent innovation. 

About ArtVersion

ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations and notable startups.