As a digital design agency, we understand just how crucial a sturdy search engine optimization (SEO) is. The online world is relentlessly growing and with online traffic never ceasing, a strong SEO strategy can allow your website to be much more visible, which in turn can help you grow conversions. 

A robust online presence is built with effective keywords, content, and the experiences that your website is crafting to drive in more traffic that will build user retention. 

Businesses have placed SEO strategizing at the top of their list for visibility, and many members of the Forbes expert panel have shared their insights on how exactly they have done so. ArtVersion highlighted web usability and accessibility as a key factor for SEO efforts, but to also capture how inclusivity is important when users discover on your website.  

Goran Paun
Goran Paun, Principal & Creative Director at ArtVersion

“Web usability and accessibility are affecting most sites in positive or negative ways. When it comes to SEO efforts, Core Web Vitals continue to be of importance, and that kind of correlates to overall semantics and accessibility performance. The top priority of the linked data is to enable websites to do more; usable and correct data markup is crucial alongside loading speed.”

Goran Paun, Principal & Creative Director at ArtVersion

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About Forbes Agency Council

Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive. Read more about Forbes Councils here.

About ArtVersion

ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations and notable startups.