When a creative and inventive idea is sparked, it can lead to a robust interface design, and when backed by design principles and user-centered practices, that idea can fully embody an unforgettable experience.

Every digital design agency is different and may follow their own philosophies and design principles for creating UI/UX designs. Yet at the core of many, four guiding pillars have been solidified and tethered to design processes: conceptual, contextual, experiential, and iterative

In Fast Company’s most recent publication, the ArtVersion team delved into the iterative design principle and the flexibility and agility that arises from this collaborative workflow structure. From eliminating overhead costs to propelling time efficiency, the many advantages of iterative design are plentiful. 

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About Fast Company

Fast Company is a leading business media brand that focuses on technology, leadership, world changing ideas, creativity, and more. Launched in 1995, Fast Company continues to develop editorial pieces that reinvent innovation. 

About ArtVersion

ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations and notable startups.