Interactivity, whether significant or subtle, plays a huge part in creating a memorable user experience, particularly so, with eCommerce websites. When brands include interactive elements in their websites or apps, it can engage their user audience in a fresh, exciting way. Automated 360 product spins, for example, are a steadfast way to ensure this. You may have encountered this feature when browsing your favorite eCommerce website, in which the product you are exploring allows you the ability to rotate or spin the item to fully visualize it in its entirety. Incorporating this feature has a litany of advantages for your digital product.
Drive Up Conversions
According to a survey featured on Snapcell, 67% of users stated that the quality of product imagery was important to their purchasing decision. Thus, interactive forms of product dynamism such as 360 spins can engage your consumer base at a greater level. By completely transfiguring the traditional mode of shopping in person, 360 product rendering allows users to attain the opportunity to fully view a product in a much more visually exciting and detailed mode, which can help reduce product return rates by nearly 50%.
Reduce Your Bounce Rate
Yet another advantage of 360 product rotations is bounce rate minimization due to longer linger times from your users. Users enjoy features that are interactive and can offer a fuller view of intricacies and details, thus when you allow them the opportunity to utilize features that they can navigate, it invites them to stay longer to interact—encouraging dwell times to rise. In turn, this also urges a greater appreciation and verve for your products. 360 image rendering is much more experiential than a flat photo, which also holds your audience’s attention longer.
Modernize Your eCommerce Approaches
Interactive features within a digital product don’t go unnoticed by your users. When UI/UX designers and developers take the time to include details that engage the user in some way, it can leave a lasting impression, and even create consumer-brand trust. With these inclusions, your users will remember your brand as one that is up-to-date with the latest design trends and has modernized visual storytelling that is purposefully implemented to elevate the overall user experience.
Best Practices
360 rotation displays can elevate your eCommerce website in many ways, however, knowing when and how to include this feature is just as pivotal. The preliminary step is to decide and assess whether your product will benefit from having it displayed in a three-dimensional form on your website. Retail and consumer goods are typically encapsulated in this form of product viewing. You may notice products that lean toward a more high-end scale often include 360 interactivities. This allows users to fully decide with a level of transparency whether they should purchase the product. It also permits them to take their time to consider a product before making that big purchase, which creates brand-client trust.
Capturing the Details
If your business is considering this implementation, it works best for eCommerce or retail products that your users can tangibly purchase. Typically, brands will utilize 360 photo interactivity for clothing merchandise, furniture, automobiles, jewelry/watches, and so much more to fully capture product details. Although different from 360 product spins, many hotels, and real-estate companies have implemented 3-D mapping that offers a 360 perspective on the space.
Smooth and Seamless
For a smooth rotation of your product, you want to ensure that whether you are working with an external agency or with an in-house team, the more photos of a product, the less jumpy the rotation end result will be. Further, you also want to ensure all photos attain the same lighting, quality, placement, and more. Consistency here is key.
If showcasing your products in a modern way is a priority for your brand, 360 product rotations are a great way to capture not only attention to detail of your product, but attention to the overall user experience.