Our digital and technological culture has allowed a flood of web and mobile interfaces to be designed and carefully crafted with the perpetual growth of content management system (CMS) platforms. New forms of these hosting frameworks have populated the digital space for interfaces across all industries.
Particularly in the realm of business, developing a website that can sustain an enterprise’s growth to uphold a positive user experience is paramount for a strong brand presence. WordPress has been the cornerstone for many enterprise website developments and continues to flourish with large demand—allowing it to be a key to unlocking all the possibilities in innovation.
Content Management System
A CMS is a software application that is best used for creating and managing digital interfaces. They perfectly allow fluidity in the development process for collaboration when creating, editing, and organizing content. With that in mind, WordPress embodies a secure and scalable platform for the best user experiences.
With 40% of websites powered by WordPress, it’s no secret that is has become a key facilitator in the digital world for website development. Formally acknowledged solely as a blogging platform when it originated, WordPress has evolved into an enterprise CMS with dynamic and leading-edge functionality over the years, allowing it to be a sustainable platform.
A Flexible Foundation
The possibilities with WordPress are vast and offer the best tools for optimization. A fundamental aspect to its flexibility is the endless trajectories for creativity and customization.
With businesses all striving for their own unique rendition of a website for brand growth, WordPress permits different levels of customization that sheds the need for heavy code implementation in the development process. Rather, it insists upon a much more streamlined user interface that anyone can contribute to on its simple backend configuration.
As an open-source platform, WordPress also attains a steadily growing community of developers that share thousands of plug-in options for customization. They vary from free to premium and attaining the right set of plug-ins can truly develop a business’ website. From analytics to SEO, the plug-in options are innumerable and contribute to the endless possibilities for functionality and creativity.
Secure and Sound
Along with the ease of its flexible dashboard, a vital necessity for any business website, is the comfort of knowing the platform that embodies their digital presence is secure. As one of the leading CMS platforms, WordPress regularly performs security updates for further stabilization against security threats.
Plug-ins can also add another layer to a website’s security with features such as 2-factor authentication and firewall protection. Trustworthy firewall plug-ins such as Wordfence can block and scan malicious malware, however, knowing which plug-ins to trust requires research and analyzing community reviews. As mentioned, WordPress is an open-source platform, and with third party developers added to the mix, careful evaluation of every plug-ins is paramount for security.
Readily Reliable
As a business grows with its consumers, it is inevitable that their website will need to mold and shift with their expansion. Because WordPress is dimensional and flexible enough to grow alongside its company, the backend caters to new changes that can easily be included even after a website has been pushed live and can even handle high traffic levels. This capability not only enables a productive development process, but it also strengthens a user experience with refreshed content, structure, visuals, and overall feel of an interface.
WordPress also accommodates for the optimization of mobile websites. According to a recent study, 61% of Google searches are conducted on a mobile device. It is imperative that a business has a responsive mobile interface to correlate with their desktop website. WordPress themes and templates are responsive to mobile, highlighting yet again its reliability as an enterprise CMS.
Sturdy SEO Dependability
No matter how well-developed a company’s digital interface may be what truly drives traffic and conversion is a sturdy SEO. WordPress on its own is a great CMS that optimizes SEO reliability, however, when plug-ins and themes are once again added to the picture, it increases a friendly SEO framework.
With highly popular plug-ins such as Yoast SEO, they help regulate and organize content that can propel a website’s ranking and positioning when searched. Business websites often have substantial content; thus, these plug-ins can aid in SEO optimization. WordPress is also great when developing webpages that help manage keywords, meta descriptions, and easy integration of social media pages to drive brand awareness.
WordPress is a momentous asset in the web design industry, and as it continues to grow, enterprises can continue to succeed with it.