White Papers: A Marketing Tool for Greater Visibility
Designed to educate the market about a product or service, the white paper is a document that complements the selling process with authorotative facts crafted to inform the user...
Blog - Page 23
Designing for Healthcare: Improving Patient-Provider Communication
Perhaps the most critically important industry to adopt a user-centered approach to design is that of healthcare. Personalized engagement is of the utmost importance to an environment where...
The Impact of Animation on Web Design and User Interactions
The use of animation in web design has evolved significantly, becoming an essential element for enhancing user experience and fostering engagement. When implemented thoughtfully and strategically, animation can...
Experience Is Everything
Experience can take many forms. Experience is all around us. Experience is the product. Experience is the best teacher. Experience is everything Whether it’s conscious or fades into...
Designing for Enterprise: How User Testing and Iteration Can Enhance Your Website
Designing a successful website requires more than just a good idea and a talented design team. It requires a process that involves continuous user testing and web site...
Event Marketing: Getting it Right Every Time
Whether its an annual trade show, sales meeting, summit or exhibition – having a brand presence at industry conferences and trade shows is a necessary element of any...
A Website Redesign for Better Usability
User experience and web usability are significant aspects of a website’s core functionality that every company must pay attention to for the current and long term health of their...
New Design Trends that are Being Used to Create Impactful Annual Reports
With everything else that needs to be done in a company, it goes without saying that the average annual report design is often overlooked. For this reason, the...
A Better Content Management System for a More Agile Business
The choice of the right content management system (CMS) is crucial for maintaining brand authenticity, yet this connection is often overlooked. The failure of many CMS implementations can...
Responsive Design is the Answer
We all know how important it is to have a mobile friendly web design at this day and age. Almost everybody uses their smartphone or tablet to browse...
Creating a Market Segment Expansion Strategy
Entering a new market can be a daunting task. Whether battling a sales slump, identifying a group of customers who could benefit from a specific product or moving...
VERSIONS™ Collective Manifesto Is Here
Versions Collective, the ArtVersion design collaborative, has released volume 1.03 of their publication discussing the design process its and relation to technology, the VERSIONS™ Collective Manifesto. In the...
7 Best Practices for Your Site’s Call to Action
One of the most overlooked parts of a sales page’s web design is the call to action button (CTA). A call to action button or link is basically...
Interaction Design: Connecting The Elements
In the rapidly and constantly changing landscape of both graphic and web design, Interaction Design is a continual evolution to connect the parts to create a system that...
Positioning Your Annual Report as A Marketing Tool
At the beginning of the year, many companies, organizations and non-profits are gathering information for their annual report. For many, it’s become a task that is done with...
3 Roles that Your Web Design Plays in Your Digital Marketing
Is your web design fulfill its role in your digital marketing? If you’re like many marketers, you may be wondering about the meaning behind this question. While you...
From UI/UX to Usability
Here are some simple fixes that you can apply to your site today. User Experience (UX Design) 1. Test for simplicity and proper functionality. Does your shopping cart...
Web Design Trends to Be Aware of in 2016
2015 saw the popularization of many web design trends such as storytelling centered design, unique typography, and minimalism. Many of these designs were effective in getting visitors to...
How Web Design Affects Marketing Initiatives
Are you planning on launching a marketing initiative soon? While you may have worked on all the aspects of the campaign from the audience targeting, copy, to the...
5 Essential Website Features to Have in 2016
From search engine guidelines to software updates, the terrain of the online world is changing constantly – and 2016 – it seems will be no exception. At the...
Are You Experienced?
It is one thing to deliver a great product, but can you back it up with a total brand experience? Industry research leader (Gartner) predicted that by 2016, 89...
Embracing Responsive Web Design: The Key to User-Friendly Websites in a Mobile-First World
Responsive web design has become an essential aspect of creating user-friendly websites in today’s increasingly mobile-first digital landscape. As more users rely on smartphones and tablets to access...
10 Essential Principles of User-Centered Design
How to Create User-Friendly Websites User-centered design (UCD) is an approach that prioritizes the needs, preferences, and goals of users when designing a product or service. In the...
Redefining User Experience for the Offline Brand
It shouldn’t be surprising that the majority of interaction done with a brand today is via the digital experience. From discoveries to first impressions to ultimate conversions, a...
7 Tools to Boost Online Holiday Marketing Campaigns
Campaigns, promotions, sales, marketing pushes – however you name it – the holidays are upon us and with that a barrage of offers, steals and deals that are...