Designing a Brand Around the Product
Many companies work on their brand as a strategy for marketing their products. However, many overlook the fact that it may just be as effective, if not more...
Blog - Page 23
Why a Digital Agency Should Be Your Go-to Solution for Your Next Project
Are you trying to develop a new website, redesign your product, create a new brand, or launch an online marketing campaign? Many enterprises and business opt to do...
Is Ambiguity Really Bad When It Comes to Creative Work?
When it comes to working with a creative agency the premise is that the agency should know exactly how to proceed with the project. But if you look...
Mastering the Art of Customer Engagement Marketing
Traditionally, customers have always been critical to the success of a brand – however, today’s consumer seems to hold all the cards. With the rise of community brand...
Engaging with A Creative Agency for Brand Refresh and Site Redesign
So you’ve come to the conclusion that your brand presentation is looking outdated, that your website is far from engaging, and that your positioning strategy needs a change....
Simple Optimization Tips for Boosting Facebook Business Engagement
Social media management can be a tricky balance for a brand or business. It’s one thing to connect personally with family photos, vacations and the link but for...
Off the Shelf: Creating the Ideal Packaging Design
In an increasingly digital environment, it’s important for those with a physical product offering to remember that packaging design can be one of the most useful tools in your marketing...
Experimental Web Development Techniques and Trends You Should Consider
Web development has come a long way in just the last few years alone. Responsive design has become the standard and there has been a shift towards simpler...
4 Logo Design Tips from The Experts
Brand identity is all around from print & packaging to digital, so its no surprise that the ArtVersion team has had logo design on the brain for awhile. We sat...
Here’s What’s Working in Web Design Today
Web design has come a long way over the last few years. What used to be accepted as normal can actually be something that makes you blend in...
Generating Leads Through Digital Content Marketing
It may be surprising to know that the majority of leads that actually result in conversion in today’s market are derived from digital marketing efforts. Companies that engage...
5 Ways to Build An Experiential Digital Brand
For a brand to make a truly authentic connection to a user, it must extend many aspects of its persona throughout the digital experience. From initial perceptions to...
Art of Storytelling in Web Design: Engaging Users and Building Brand Identity
Storytelling is a powerful medium that can be used to engage users, evoke emotions, and convey a compelling narrative about your brand. By incorporating storytelling elements into your...
From Dawn to Data: Tapping Into Analytics To Optimize UX
Understanding user behavior in the digital environment is paramount to refining and optimizing a marketing strategy or new implementation. Through smarter analytics, a business can make decisions based...
Use Case: Creating A Digital Content Strategy
Creating a sustainable and regenerating approach to content is essential to effectively connect with various types of users across multiple channels and increase conversions. Consistent messaging is vital to designing the foundation for...
Implementing A Digital Personalization Strategy to Achieve Heightened Conversion
The essence of a digital personalization strategy lies in delivering user experiences tailored to individual interests and behaviors. Such a strategy can range from complex data usage, which...
Common User Interface Elements for Better Usability
When it comes to UI design, most designers accept most user interface elements as they are. But improving these simple looking elements can lead to a big difference...
How Visual Design impacts Web Usability
When a conversation about web usability comes up, it’s usually about making changes to elements that relate to task based interactions. The reality is that the visual presentation...
5 Elements of An Effective Logo Design
An effective logo can be the catalyst for a great product or company launch. They are the ultimate in visual storytelling and can send a message of inspiration,...
Understanding the Relationship between User Experience and Web Usability
Web usability and user experience are both essential to a success of a website. Based on ideas that you have gotten about web design and usability, you may...
A Case Study On How a Product Brand Refresh Can Effect Your Company
Have you recently analized brand behind your products? If you have a brand for your product line, have you ever thought about brand refresh and why its important...
Mapping the Customer Journey for the Ideal User Experience
Whether a marketer, UX designer or developer – understanding the user experience to engage and drive conversions is crucial. There are many ways to gather information to better...
What’s Trending in UI: A Designer’s Perspective
Trends within the user interface landscape change rapidly as new ideas and innovations occur – so it’s critical to stay on top of whats new. Some new trends...
Trial and Error: UX Strategies to Experiment With
Everyone is thinking of their own ways to improve upon the user experience – since every organization, designer and developer has their own tried and true strategies in...
Versions Receives Honorable Mention from Awwwards
Chicago, Illinois – Versions Collective, the creative collaboration from Artversion Interactive, is pleased to announce an Honorable Mention Award from the Awwwards recognizing achievement in both the design and development...