Here’s What’s Working in Web Design Today
Web design has come a long way over the last few years. What used to be accepted as normal can actually be something that makes you blend in...
Blog - Page 23
Generating Leads Through Digital Content Marketing
It may be surprising to know that the majority of leads that actually result in conversion in today’s market are derived from digital marketing efforts. Companies that engage...
5 Ways to Build An Experiential Digital Brand
For a brand to make a truly authentic connection to a user, it must extend many aspects of its persona throughout the digital experience. From initial perceptions to...
Art of Storytelling in Web Design: Engaging Users and Building Brand Identity
Storytelling is a powerful medium that can be used to engage users, evoke emotions, and convey a compelling narrative about your brand. By incorporating storytelling elements into your...
From Dawn to Data: Tapping Into Analytics To Optimize UX
Understanding user behavior in the digital environment is paramount to refining and optimizing a marketing strategy or new implementation. Through smarter analytics, a business can make decisions based...
Use Case: Creating A Digital Content Strategy
Creating a sustainable and regenerating approach to content is essential to effectively connect with various types of users across multiple channels and increase conversions. Consistent messaging is vital to designing the foundation for...
Implementing A Digital Personalization Strategy to Achieve Heightened Conversion
The essence of a digital personalization strategy lies in delivering user experiences tailored to individual interests and behaviors. Such a strategy can range from complex data usage, which...
Common User Interface Elements for Better Usability
When it comes to UI design, most designers accept most user interface elements as they are. But improving these simple looking elements can lead to a big difference...
How Visual Design impacts Web Usability
When a conversation about web usability comes up, it’s usually about making changes to elements that relate to task based interactions. The reality is that the visual presentation...
5 Elements of An Effective Logo Design
An effective logo can be the catalyst for a great product or company launch. They are the ultimate in visual storytelling and can send a message of inspiration,...
Understanding the Relationship between User Experience and Web Usability
Web usability and user experience are both essential to a success of a website. Based on ideas that you have gotten about web design and usability, you may...
A Case Study On How a Product Brand Refresh Can Effect Your Company
Have you recently analized brand behind your products? If you have a brand for your product line, have you ever thought about brand refresh and why its important...
Mapping the Customer Journey for the Ideal User Experience
Whether a marketer, UX designer or developer – understanding the user experience to engage and drive conversions is crucial. There are many ways to gather information to better...
What’s Trending in UI: A Designer’s Perspective
Trends within the user interface landscape change rapidly as new ideas and innovations occur – so it’s critical to stay on top of whats new. Some new trends...
Trial and Error: UX Strategies to Experiment With
Everyone is thinking of their own ways to improve upon the user experience – since every organization, designer and developer has their own tried and true strategies in...
Versions Receives Honorable Mention from Awwwards
Chicago, Illinois – Versions Collective, the creative collaboration from Artversion Interactive, is pleased to announce an Honorable Mention Award from the Awwwards recognizing achievement in both the design and development...
Positioning Your Content Marketing for Lead Generation
Creating great content is top of mind for an increasing number of companies looking to expand market share, and with that, new content marketing plans are popping up like...
5 Things You Can Do to Jumpstart a Corporate Brand Refresh
Does your corporate brand image need a change? Is your visual presentation out of date or do you need to change your position in the marketplace? If so,...
Versions Collective recognized for Awwwards nomination
The VERSIONS™ Collective website has has been nominated for Site of the Day and consideration for publication in “The Best 365 Websites Around The World” for 2015 by Awwwards....
Tailoring Your Branding Strategy Based on the Influencer
If your goal is to partner up with influencers in your market, it’s ideal to tailor your message to their audience. While it is definitely easier to create...
Monetizing Your Digital Content
With a sharp focus on content strategy and the reach of digital advertising, right now brands are at a great advantage to be able to position themselves to...
Creating A More Agile Brand Through Content Strategy
Content is vital to designing the foundation for which a brand can begin to be followed and trusted. It’s why people come to websites in the first place and really...
Web Usability’s Affect on Your Website Development
There are so many components that come together to synthesize a valid website. Everything from the colors used, and typography to the spacing between lines of content aesthetics...
Up Close And Personal: Putting the Individual Back into User Persona Development
An often overlooked yet crucial element of usability testing in web design and development is the practice of crafting user personas. This process, pivotal in the early stages...
5 Tips for Boosting Conversion Rates Through Video
A solid content strategy, site architecture and usability testing can do incredible things for user engagement and conversion to create this connection. However, the scales are tipping for...