Responsive Design is the Answer
We all know how important it is to have a mobile friendly web design at this day and age. Almost everybody uses their smartphone or tablet to browse...
Blog - Page 22
Creating a Market Segment Expansion Strategy
Entering a new market can be a daunting task. Whether battling a sales slump, identifying a group of customers who could benefit from a specific product or moving...
VERSIONS™ Collective Manifesto Is Here
Versions Collective, the ArtVersion design collaborative, has released volume 1.03 of their publication discussing the design process its and relation to technology, the VERSIONS™ Collective Manifesto. In the...
7 Best Practices for Your Site’s Call to Action
One of the most overlooked parts of a sales page’s web design is the call to action button (CTA). A call to action button or link is basically...
Interaction Design: Connecting The Elements
In the rapidly and constantly changing landscape of both graphic and web design, Interaction Design is a continual evolution to connect the parts to create a system that...
Positioning Your Annual Report as A Marketing Tool
At the beginning of the year, many companies, organizations and non-profits are gathering information for their annual report. For many, it’s become a task that is done with...
3 Roles that Your Web Design Plays in Your Digital Marketing
Is your web design fulfill its role in your digital marketing? If you’re like many marketers, you may be wondering about the meaning behind this question. While you...
From UI/UX to Usability
Here are some simple fixes that you can apply to your site today. User Experience (UX Design) 1. Test for simplicity and proper functionality. Does your shopping cart...
Web Design Trends to Be Aware of in 2016
2015 saw the popularization of many web design trends such as storytelling centered design, unique typography, and minimalism. Many of these designs were effective in getting visitors to...
How Web Design Affects Marketing Initiatives
Are you planning on launching a marketing initiative soon? While you may have worked on all the aspects of the campaign from the audience targeting, copy, to the...
5 Essential Website Features to Have in 2016
From search engine guidelines to software updates, the terrain of the online world is changing constantly – and 2016 – it seems will be no exception. At the...
Are You Experienced?
It is one thing to deliver a great product, but can you back it up with a total brand experience? Industry research leader (Gartner) predicted that by 2016, 89...
Embracing Responsive Web Design: The Key to User-Friendly Websites in a Mobile-First World
Responsive web design has become an essential aspect of creating user-friendly websites in today’s increasingly mobile-first digital landscape. As more users rely on smartphones and tablets to access...
10 Essential Principles of User-Centered Design
How to Create User-Friendly Websites User-centered design (UCD) is an approach that prioritizes the needs, preferences, and goals of users when designing a product or service. In the...
Redefining User Experience for the Offline Brand
It shouldn’t be surprising that the majority of interaction done with a brand today is via the digital experience. From discoveries to first impressions to ultimate conversions, a...
7 Tools to Boost Online Holiday Marketing Campaigns
Campaigns, promotions, sales, marketing pushes – however you name it – the holidays are upon us and with that a barrage of offers, steals and deals that are...
The Importance of Aligning Your Website Design with a Corporate Marketing Strategy
Is your website design meeting the needs of your corporate marketing strategy? Right now, you may have an outstanding looking web design but it may actually be counterproductive...
Improving Company Culture With an Agile Approach
More often than not, the means to completing a project with the ideal outcome consists of working with a team. Collaborating can help the process along and help...
User Experience – Should You Even Care?
User experience is a pretty hot topic in the design industry but is it really for everyone? There are a large number of sites that are designed simply...
Reinventing The Intuitive User Experience
If the term ‘intuitive’ is beginning to sound like the mantra of UX, you aren’t alone. Technology has become a staple of our lives – like air or...
Properly Relaunch Your Website with a Brand Refresh
Planning on relaunching your newly rebranded website? There’s probably a ton of things that you’ve already worked on to ensure that your brand refresh goes off without a...
Designing a Brand Around the Product
Many companies work on their brand as a strategy for marketing their products. However, many overlook the fact that it may just be as effective, if not more...
Why a Digital Agency Should Be Your Go-to Solution for Your Next Project
Are you trying to develop a new website, redesign your product, create a new brand, or launch an online marketing campaign? Many enterprises and business opt to do...
Is Ambiguity Really Bad When It Comes to Creative Work?
When it comes to working with a creative agency the premise is that the agency should know exactly how to proceed with the project. But if you look...
Mastering the Art of Customer Engagement Marketing
Traditionally, customers have always been critical to the success of a brand – however, today’s consumer seems to hold all the cards. With the rise of community brand...