Wireframing and the UI/UX Design Process
When kicking off a web design project, it’s no secret that clients would like to get to the design phase as quickly as possible. Even if there is...
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Delivering a Cohesive Event Marketing Campaign Experience
Whether a trade show, conference, or annual meeting, hosting or participating in events are a large part of a company’s budget for the year. Regardless of it’s size...
Start Making Sense: Content Strategy In Web Design
One of the most effective ways to increase the UX on a site is with the use of content strategy. The problem, however, is that many site owners...
Simplicity and Storytelling in Packaging Design
It’s no secret that storytelling has become an important marketing method to reach an audience in the most authentic way possible. Telling the brand story is critical to...
AMP Project: What You Need to Know Now
AMP, or Accelerated Mobile Pages, is a project introduced by Google last year. Initially designed for news results and ‘top stories’, AMP’s capabilities have recently expanded into main...
Building Ecommerce: Increasing Conversions
It’s estimated that over half of visitors to an ecommerce site will abandon their shopping carts for some reason or another. While there are many reasons, both known...
Refreshing Your Manufacturing Website
Technology changes fast, and while most manufacturers stay on top of up to date advancements with their products, their websites can become outdated when updated only with basic...
Marketing Strategy: Do You Need a Sub-Brand?
Whether in the early stages of brand building, or a well-known household brand – it’s possible that the use of a sub-brand could increase sales and market awareness...
5 Reasons to Consider a Microsite for Your Business
The use and benefits of a microsite can many times go under the radar when strategizing for marketing initiatives. In reality, they are a valuable tool in promoting...
Successfully Launching a New Product Into a Crowded Marketplace
It’s official, half of the year is behind us – and fourth quarter is around the corner. For many companies, this is the ‘bread and butter’ of their...
5 Creative Branding Strategies That Use Non Traditional Content
One of the best ways to use brand your company is through the use of content. A great piece of content that is marketed effectively will help bring...
How to Get Set Up for Usability, UI and UX Testing
Many marketing managers know that they want to improve their website’s usability, UI, and UX, but don’t quite know how to approach such a project. They often don’t...
5 Tips for Improving Your App’s UX Design
Just because your app has a great design doesn’t necessarily mean that your users will be ecstatic about using it. App UX design is just as important as...
How Does Your Site Measure Up?
As if we needed another reminder that web usability has become an integral part of user experience – Google released a new service to test your site’s usability and...
Designing Digital Experiences in Fashion
Marketing and brand strategy for fashion, lifestyle and luxury brands has now clearly shifted to a predominantly digital experience that goes far beyond an online purchase. To grow brand...
Reinventing Retail: Tapping Into Experiential Ecommerce
At one point in time, online purchasing was seen as simply a cheaper and more convenient source for goods and services than buying in-store. With the growth of...
White Papers: A Marketing Tool for Greater Visibility
Designed to educate the market about a product or service, the white paper is a document that complements the selling process with authorotative facts crafted to inform the user...
Designing for Healthcare: Improving Patient-Provider Communication
Perhaps the most critically important industry to adopt a user-centered approach to design is that of healthcare. Personalized engagement is of the utmost importance to an environment where...
The Impact of Animation on Web Design and User Interactions
The use of animation in web design has evolved significantly, becoming an essential element for enhancing user experience and fostering engagement. When implemented thoughtfully and strategically, animation can...
Experience Is Everything
Experience can take many forms. Experience is all around us. Experience is the product. Experience is the best teacher. Experience is everything Whether it’s conscious or fades into...
Designing for Enterprise: How User Testing and Iteration Can Enhance Your Website
Designing a successful website requires more than just a good idea and a talented design team. It requires a process that involves continuous user testing and web site...
Event Marketing: Getting it Right Every Time
Whether its an annual trade show, sales meeting, summit or exhibition – having a brand presence at industry conferences and trade shows is a necessary element of any...
A Website Redesign for Better Usability
User experience and web usability are significant aspects of a website’s core functionality that every company must pay attention to for the current and long term health of their...
New Design Trends that are Being Used to Create Impactful Annual Reports
With everything else that needs to be done in a company, it goes without saying that the average annual report design is often overlooked. For this reason, the...
A Better Content Management System for a More Agile Business
The choice of the right content management system (CMS) is crucial for maintaining brand authenticity, yet this connection is often overlooked. The failure of many CMS implementations can...