What’s Trending in UI: A Designer’s Perspective
Trends within the user interface landscape change rapidly as new ideas and innovations occur – so it’s critical to stay on top of whats new. Some new trends...
Blog - Page 24
Trial and Error: UX Strategies to Experiment With
Everyone is thinking of their own ways to improve upon the user experience – since every organization, designer and developer has their own tried and true strategies in...
Versions Receives Honorable Mention from Awwwards
Chicago, Illinois – Versions Collective, the creative collaboration from Artversion Interactive, is pleased to announce an Honorable Mention Award from the Awwwards recognizing achievement in both the design and development...
Positioning Your Content Marketing for Lead Generation
Creating great content is top of mind for an increasing number of companies looking to expand market share, and with that, new content marketing plans are popping up like...
5 Things You Can Do to Jumpstart a Corporate Brand Refresh
Does your corporate brand image need a change? Is your visual presentation out of date or do you need to change your position in the marketplace? If so,...
Versions Collective recognized for Awwwards nomination
The VERSIONS™ Collective website has has been nominated for Site of the Day and consideration for publication in “The Best 365 Websites Around The World” for 2015 by Awwwards....
Tailoring Your Branding Strategy Based on the Influencer
If your goal is to partner up with influencers in your market, it’s ideal to tailor your message to their audience. While it is definitely easier to create...
Monetizing Your Digital Content
With a sharp focus on content strategy and the reach of digital advertising, right now brands are at a great advantage to be able to position themselves to...
Creating A More Agile Brand Through Content Strategy
Content is vital to designing the foundation for which a brand can begin to be followed and trusted. It’s why people come to websites in the first place and really...
Web Usability’s Affect on Your Website Development
There are so many components that come together to synthesize a valid website. Everything from the colors used, and typography to the spacing between lines of content aesthetics...
Up Close And Personal: Putting the Individual Back into User Persona Development
An often overlooked yet crucial element of usability testing in web design and development is the practice of crafting user personas. This process, pivotal in the early stages...
5 Tips for Boosting Conversion Rates Through Video
A solid content strategy, site architecture and usability testing can do incredible things for user engagement and conversion to create this connection. However, the scales are tipping for...
The Connection Between Corporate Website Design and Branding Aspects
When it comes to corporate web design, many corporations overlook the purpose of branding and focus too much on themselves. If you look at the websites of several...
5 Common Mistakes Made in Responsive eCommerce Design and Development
Are you planning on undergoing a major responsive design project for your eCommerce site? If so, it’s important that you become aware of the common mistakes that are...
The Ecommerce Effect: Meeting the Needs of a Digital Consumer
For any business, whether brick and mortar or solely web based, ecommerce is the name of the proverbial game. Online sales worldwide have reached an all time high...
Setting A Strategy for Mobile Site Optimization
Mobile’s dominance as the primary platform for users is more pronounced than ever, with its relevance now extending to search engine rankings. Since April 21st, mobile web usability...
What is Information Architecture?
Information architecture is the process of organizing and structuring content on a website to make it easy to navigate and find information. A well-designed information architecture can improve...
Delivering Your Best Work Through Collaboration
When most companies need branding work, the first thing they think about is finding the right designer for the job. A great designer is definitely capable of creating a...
Elements of Successful Packaging Design Development
As the digital environment develops and expands – so does the packaging landscape. Much of what we see in the world of high fashion inspires what mass market...
The Five Pillars of Design Simplicity
The process of designing and developing a site that is simple yet effective can be a daunting one. Many shy away from a minimalist approach to content and...
Branding Through Interface Design
When it comes to branding, it’s easy to go overboard with making sure that your brand has a prominent presence in all of your interactions with prospects and...
How to Promote a Culture of Content in Your Company
Content marketing is one of the most effective marketing strategies today because of the fact it helps with your branding initiatives, accelerates your SEO campaign, and helps you...
Driving Business Growth Through Good Design
We exist in a design-driven culture. It’s a catchphrase that exists much like innovation culture. Both exist in delivering the elements that have become prerequisites in doing business today. It’s...
Building Site Architecture for Better SEO
People use the internet for everything, infusing it into brand strategy and necessary for everyday collaboration and client communication. Websites have become a crucial point for brands, providing...
What You Need to Know about The Internet of Things
With constant developments in mobile technology, the recent release of the Apple Watch and the popularity of Google’s Nest, the future of object connection is becoming a clear...