SEO (Search Engine Optimization) best practices start with a general overview of research, keywords, blogs, and content, which can make understanding the full scope of SEO intimating. Gathering research and sifting through data to understand the way consumer searches for a brand is the best place to start. SEO simply is the study of how a user searches for a product or service, on what device, their geographic location and what keywords are they implementing when executing a search. SEO changes very frequently when new technologies are developed, such a voice search, which means it is very important to continue to adapt and implement content and keywords when necessary.  

“There are a lot of changes happening in the digital world right now, including in the world of search engine optimization. It’s an exciting – if also a little scary – time. It might not be clear what the future will bring exactly, but it’s clear that emerging and older technologies are starting to have a huge impact on SEO – if it’s not already happening, then at the very least it’s bound to happen soon.” – Forbes 

Gathering Data 

A great stepping stone in working to a better SEO score starts with research. Digging into tools like google analytics help that centralize data to assist with understanding how a user is searching. A consumer has many different outlets to search for a brand service or product, such as website browser, their location and google analytics report on all of these components to better understand the consumer and target content and keywords to this data. 

Implementing Content and Key Words 

When a consumer is looking for a product or service, they are going to use certain keywords to describe this product or service. Which makes it critical to implement these keywords that are being used into the content that describes what they are looking for. Implementing these keys words might seem redundant, but this is important for a consumer to find and identify with their needs when they land on a webpage, otherwise, they will move on to another website. 

Utilizing Blogs and Adding Interlinks 

Choosing to start a blog for a company website is great for SEO. This gives the brand another way to implement these keywords and engage with the consumer. When a blog is not being updated or the quality of the content is not relatable, it can do more harm than good. It is important to remain consistent when writing blog posts, otherwise, this could lose trust in the potential customer if the blog is not being updated or written with quality content. 

SEO changes all the time. Continuously researching the target market and what they are searching when looking for specific products is not only necessary but imperative to a brand. The more research and consistent updating and attention that can be given to SEO, the more likely a brand is going to be found by a consumer. This leads to overall better conversion, higher SEO rates, landing on first search pages and less work for the consumer and an overall better benefit for the brand.