Using Photography in branding

Custom photography can help businesses stand out from the competition. While other companies are using stock photos, having photography that is taken specifically to sell or promote your brand or business, can make a positive impact on your overall branding efforts.

There are many instances in which custom photography could mean the difference between a generic website and an awe-inspiring website. If you have a brick and mortar store, having professional photos taken can help drive traffic to your store as web visitors will be intrigued by your actual space. There is also the possibility that at some point a passer-by will recognize your store and decide to stop in.

For more business oriented publications such as shareholder reports, annual reports, and marketing communications photographs can help put a personal spin on what could end up being just another business report. By having interesting photographs that directly relate to the story and numbers presented, investors and share holders will get a better sense of who you are and what you can do.

A lot of marketing today is telling a story, and there is no better way to tell a story than through pictures. If your company is in the construction or design business and has a before and after story to share, words will not paint the same picture that photographs will. If you are rolling out a new project, a professional photograph will help potential customers see that product in an impressive light.

Custom photography is one aspect of marketing that can really make a difference but is often overlooked. Take the time to research professional photographers and decide if the price of the pictures will pay off in the end.