With the new year fast approaching, many companies will start thinking about their marketing and branding efforts for 2011. It’s a smart discussion to have as the new year can be the perfect time to make good on that promise you made to increase your branding efforts. When deciding to re-brand, the most important aspect will be your logo. Whether you get an all-new one or just tweak the one you have, your logo is the face of your business.

There are many factors that go into creating an effective logo. It needs to be easily recognizable, consistent with the rest of your marketing materials, has a strong identity, and can be used in a variety of ways.

Some questions to ask yourself about your logo:

  • Do you have a logo?
  • Is your logo easy to recognize?
  • Is your logo consistent with your company’s message and values?
  • When people see your logo, do they have any sort of response to it?
  • When was the last time you updated your logo?

Taking honest stock of where your logo is, and how it reflects on your company, will help you decide if you need to take some action to get your company the logo it deserves, and the logo that will take you places.