Most businesses view their website as a marketing tool to promote their business. A good site is a strong marketing tool. It disseminates information, allows visitors to get in contact, positions you as an expert in your field and so much more. However, it’s important to remember that even though your site is a marketing tool itself, it also needs to be marketed.
A well-marketed website has the potential to increase profits, gain more customers, and so much more. But first, you need to get visitors to your site.
There are many ways to go about this.
SEO
Optimizing your site to be SEO-friendly is important. Gathering quality backlinks is a great way to increase SEO, as is writing the content with keywords in mind. Adding a blog helps with SEO as well, as there is more content for Google to review.
Press Releases
Blast out a press release about your company, what you do, and what your expertise is. Include your URL, write an attention-grabbing headline, and see who picks it up.
Social Media
Use Twitter, Facebook, and LinkedIn to get visitors to your site. Posting new articles on your site and then immediately posting the same article to your social media sites will help to drive traffic.
E-Newsletter
Send out a newsletter that invites readers to visit your site. Done right, e-newsletters can remind potential customers that you exist, and drive them to visit. The key to newsletters is making the content valuable. If you write relevant content, and link back to your site, more people will be interested in visiting.
There are other ways to market your website such as ensuring all your printed materials have your URL on them (such as business cards, brochures, stationery, etc.), and listing yourself with online business directories.
Marketing a website is not easy, but with persistence and hard work, it won’t take too long to see results.