Site Creator recently released findings from their first annual Small Business Usage Study, and the results are clear: content marketing is no longer optional—it’s essential.
Here are a few key highlights from the report:
- 54% of small businesses update their websites less than once a month
- Making just five updates per month can increase website traffic by up to 300%
- Integrating Facebook into your site can boost traffic by up to 400% compared to paid search
- Adding Twitter in addition to Facebook provides an additional 6% traffic increase
With data like this, it’s impossible to ignore the impact of consistent content marketing, especially when paired with strong user experience design that makes your content easy to navigate and consume.
If you’re hesitant to commit to frequent blog updates, start small.
A monthly newsletter is a great first step. It keeps you connected to your existing clients and nurtures interest from potential customers. Once a month is often just the right frequency—not too intrusive, but enough to keep your brand top of mind.
And don’t let your newsletter stop at the inbox. Post it to your website too. This simple move doubles your distribution while giving your site fresh content—great for SEO and visibility. One piece of content, two powerful touchpoints.
Content marketing isn’t just about getting content out there—it’s about building trust, showing up consistently, and establishing your business as a reliable source of value. Whether you’re educating your audience, sharing your expertise, or simply offering thoughtful updates, content keeps your brand alive in the minds of your customers. For small businesses, especially those competing with larger or more established companies, content levels the playing field. A well-written blog post or useful newsletter can position you as the go-to expert in your space, even if your operation is lean and your budget tight. When aligned with your business goals and tone, even modest efforts can produce measurable returns.
What matters most is getting started and sticking with it. Begin by identifying what your audience cares about—common questions, pain points, or topics tied to your services. Then create content around those ideas and make it part of your routine. Once you’ve built momentum, you’ll find it easier to branch out into more frequent updates, stronger visuals, and integrated campaigns. And when paired with a well-designed website that supports discoverability, readability, and user interface interactions that are forming experiences, your content will do more than inform—it will convert. Content marketing isn’t a one-off tactic; it’s a long-term investment in visibility, credibility, and customer connection.