Content Strategy

Visual storytelling is the key to truly successful content marketing & visual branding. Visual content is always a strong strategic part of any new-media marketing plan, optimizing with fresh, original, and informative content, either textual or graphical — the most effective way to capture and keep consumer attention. ArtVersion will design unique branding elements to work hand in hand not only on your online and print materials but within your overall marketing strategy.

Creative writing is an essential tool in marketing. More and more companies are forming their own media properties – it’s an effective way for them to keep the attention of their consumers, or as we say, “sell without selling”. Original and informative content holds the eye and creates a brand personality, generating genuine connection. Creative writing can include blog posts, Facebook & Twitter comments, brand slogans, scripted videos, informative studies, and more. We understand your company may not have the resources or time to generate original content. At ArtVersion, our staff has experience in creative writing from company slogans to TV theme song lyrics. Learn more about how creative writing can be a part of your brand strategy by consulting with our experts.

It’s no secret that social media is no longer JUST an instrument of communication – it’s a force that’s helping many of us change the way we do business and get information. At the same time, there is so much to know, it can be overwhelming to the novice user. Fortune 500 businesses are taking advantage of social media advertising and investing millions to help increase their revenue. Many small and mid-market businesses are interested in using social media to do the same thing but are unsure of how to get started.

ArtVersion consultants are experienced in running social campaigns, building passionate communities, engaging with consumers, establishing a social voice, creating content, establishing key metrics, and highlighting first-mover opportunities. We have experience working with clients in a wide range of industries including: authors, medical offices, sports, retail, pharmaceutical, marketing agencies, and entertainment. In addition to our team of community managers, ArtVersion staffs a design and development team that helps execute against basic branding and campaigns on social platforms. As we all know, Content marketing is the most effective method to build a brand, and we’ve developed the right formula that works.

Whether it’s blogging, tweeting, creating Facebook posts, or videos, your brand needs a unique and distinct voice. Since 1999, ArtVersion has been working with Fortune 500, regional, and local businesses in developing their corporate identity. Our consultants are excellent at carving out your corporate voice – with the development of Web 2.0 marketing tools, it’s very important that your company is communicating on each platform correctly. Each social network has unique ways of delivering content and information. Our consultants will train your staff individually to effectively communicate across the social web.

Whether it was corporate brochures, TV commercials, or newspaper ads, businesses have been creating content for years. All of that content was distributed in the most efficient and effective ways available in order to grow the company audience. With the invention of Web 2.0, print and video content can be created easier than ever before! Brands now have the ability to become their own media property. Content is now strategically part of the new media marketing plan. At ArtVersion, our experienced staff can create content and teach your employees “best practices.” Utilizing your company’s assets, we can train your employees to become an effective and well-rounded creative marketing team.

Content curation is a crucial part of a modern online strategy. This includes the information architecture, content migration, and other complex strategies. Organizing your company’s online information can involve identifying and labeling websites, intranets, and monitoring online communities. ArtVersion has several ways to bring the principles of design and architecture to the digital landscape.