Social Media is becoming the forerunner for Internet marketing.  Everyday organizations are establishing social media campaigns to get their messages across to their target audiences. While utilizing the vast amount of social sites have you mistakenly neglected to integrate them on your website?

Integrating social media into your site is crucial for your target audiences to stay aware and involved in all of your programs and campaigns. Every organization should have easily accessible links to all their social pages positioned throughout their site. These links will allow users to access your social pages with just a click of a button, without any vigorous searching. Many users are being referred to your organization through their social media pages. These users may find themselves lost and confused with all of the happenings and offerings, due to your social sites only being utilized for advertisements and promotions for particular campaigns and programs that you are currently executing. Utilize your organization brand standards within social sites to ensure that users can identify your social site with your organization.

New social media sites are popping up every day and organizations are quickly learning how to make use of them. Active feeds give users an inside look into what you are posting across your social pages. These feeds will display previews of your recent social posts on your website to help users pick the right social link.

Social media is now the fastest way organizations can interact and receive feedback from their target audiences. Followers can read, comment and post feedback across your social sites, as well as share content you have posted on their own social pages. Although your followers are able to share content from your social site on their own pages, they may also like to share content from your website on their pages as well. By adding share buttons on your website you allow users to easily share pages, articles, products and more to their social pages with a click of a button. Permitting users to share your websites content on their social pages helps inform users of the organizations social presence and recent activity.

Social sites along with strategic social media marketing plans have opened new doors, which help maintain organization’s livelihood. By integrating social media pages on to your organizations website you are able to expand your target market and audiences.