Right Now: Five Packaging Trends Driving Brand Growth
Packaging design trends provide us with direct insight into what consumers feel, what problems they need to solve and what is coming next. Today, it’s all about connection,...
Blog - Page 20
Merging Marketing, Design and Sales Efforts Into An Aligning Digital Strategy
Today, standard business operations increasingly exist primarily on digital platforms, challenging users’ relationships and interactions with an organization. Vital to a successful business, these channels must be recognized,...
Key Principles of Creating an Immersive Web Design
It’s now more important than ever to deliver an online experience that authentically delivers the perspective of the brand it represents. Leveraging a combination of visual, contextual, graphic and...
A Plan To Innovate: How Companies Can Benefit From Visual Branding
Breaking into any given market can feel like navigating blindfolded. You may have an excellent product or service, but if the positioning isn’t correct, there’s a fifty percent...
Making an Impact with Package Design In The Digital Environment
Today more than ever, packaging design matters to the customer experience. It can be an invisible element, seamless to the product’s function, or serve as an extension of...
Building Interactions: Fluent Design
It’s no surprise that a lot of companies have been trying to play catchup with regard to their interface design, so earlier this year at the Build Developer...
Elements to Look For When Deciding On an Outside Team for Marketing Collaboration
From startup to enterprise, there are a myriad of challenges in hiring the right creative team for any given project. Finding the right group of individuals to handle...
Life Cycle of the Web Design Process: A Unified Perspective
Achieving an optimal website design requires a strategy that aligns with the goals of the business it represents. When approaching web design, many jump right to the ‘design‘...
Getting to Know Your Conversion Goals
Whether coming to our agency for a site refresh, rebrand or identity development – all of our clients have one thing in common: they want to make their...
Design Language: The Power of Consistency
Creating a digital experience that features consistent elements throughout is a core principle in successful design. Consistency is a critical component of user experience design, content strategy and...
Responsive Web Design and the 12-Column Layout in Bootstrap Framework
Responsive web design has become an essential aspect of modern web development, as it allows websites to adapt seamlessly to different devices and screen sizes. One popular tool...
Embracing Human-Centric Web Design
Human-centric web design is an approach that prioritizes the needs, preferences, and expectations of users throughout the design process. By focusing on the human experience, designers can create...
Interactive Journey: From Rapid Prototyping to Final Digital Product
Introduction: In the constantly evolving world of digital design, our key to success lies in creating user experiences that are engaging, intuitive, and adaptable. To achieve this, we...
Microinteractions: the Secret Driving Force of UX
Design is in the details – and nowhere does this ring more true than with the design and implementation of a website. It is within these details that the...
Increasing Engagement: Aligning Visual and Contextual Content
The simple truth is that users now depend on visuals to be the deciding factor in choosing what content is worth engaging with. In a content-first, social-first atmosphere...
6 Ways to Improve User Experience Through Content Strategy
Designers, marketers and business owners have a great deal to gain (and learn) from content strategy. A single sentence of copy can easily be ignored with a user...
ArtVersion: Most Promising Web Development & Design Solution Provider of 2016
CIOReview announces ArtVersion as one among the 20 Most Promising Web Development Solution Providers of 2016. Selected by a distinguished panel comprising of industry CEOs, CIOs, IT VPs including...
ArtVersion Interactive, Chicago Based Creative Agency accepted into Forbes Agency Council
We are proud to announce that our creative agency has been accepted into the Forbes Agency Council, an invitation-only community for agencies and agency professionals from many public...
Methods and Principles for Creating Engaging Web Experiences
User-centered design (UCD) is an approach that prioritizes the needs, preferences, and expectations of users in the design process. This methodology ensures that websites and applications are not...
A Tailored Approach: Personalization and Customization in UX Design
In the realm of user experience, customization has long been the gold standard that users have come to expect in their interactions. Increasingly, those customized experiences are being...
Wireframing and the UI/UX Design Process
When kicking off a web design project, it’s no secret that clients would like to get to the design phase as quickly as possible. Even if there is...
Delivering a Cohesive Event Marketing Campaign Experience
Whether a trade show, conference, or annual meeting, hosting or participating in events are a large part of a company’s budget for the year. Regardless of it’s size...
Start Making Sense: Content Strategy In Web Design
One of the most effective ways to increase the UX on a site is with the use of content strategy. The problem, however, is that many site owners...
Simplicity and Storytelling in Packaging Design
It’s no secret that storytelling has become an important marketing method to reach an audience in the most authentic way possible. Telling the brand story is critical to...
AMP Project: What You Need to Know Now
AMP, or Accelerated Mobile Pages, is a project introduced by Google last year. Initially designed for news results and ‘top stories’, AMP’s capabilities have recently expanded into main...