For any business, whether brick and mortar or solely web based, choosing a content management system for your eCommerce store is a hot topic these days, and it’s critical to understand that they are simply not all created equal.
Magento eCommerce is one of the more popular platforms available and has distinct features that make it a solid choice with companies reporting between a 10 to 80% increase in sales due to robust Magento functions. Users also consistently report good experiences with the ecommerce platform, and Magento’s growing popularity reflects this. While Magento can be built to suit any sized organization, according to Forrester’s Q3 report, Magento is aligned as a B2B leader for mid-sized business.
With some of most advanced features that an eCommerce platform can offer, Magento’s enterprise-grade features provide the flexibility needed any need a business may have.
Here are some of the reasons companies should optimize or shift to Magento e-commerce development over other ecommerce platforms:
Ownership & Customization
With Magento, the site owner has full access ownership of hosting. Ease of personalization aspects like updates, new content additions to a growing site and product details can all be easily managed without relying on tech support. You can also set up Magento to manage multiple eCommerce stores under one backend interface. This comes in handy for companies managing multiple stores across different segments or brands.
Security
Magento is serious about security. Depending on the version of the platform you get, various restrictions and additional security measures can be setup to avoid breaches. With Magento eCommerce platform, Magento development companies can guarantee the security of their clients since all transactions from a Magento website are secured with effective data encryption so there are no security gaps.
Search Engine Optimization
Magento offers many advanced SEO features like custom URLs to enhance search engine rankings. Additionally, site owners can manage custom keywords, HTML including title tag, description, Google sitemap, keywords and h1 headings.
Flexibility & Scalability
From enabling various user permission levels to shopping cart options, Magento’s flexible, open-source platform is a favorite of site owners and developers. With extensive third-party extension options, functionality is never a problem allowing any experience to be enhanced via features and development.
Even with the outstanding and robust features Magento offers, site owners will still require custom Magento site development to deliver a high quality eCommerce store. Every business has unique needs and the platform’s vast offering and solutions should be carefully considered to create the ideal strategy for each store.
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