If one of your New Year’s resolutions is to add a blog to your company website, you’re on the right track. A well-executed blog not only supports your SEO goals but also reinforces your brand voice, builds authority, and creates more opportunities to engage with your audience.
But success doesn’t start with the content alone—it starts with smart, cohesive design. Here are a few essential elements to consider when designing or refreshing your blog layout.
1. Keep the Branding Consistent
Your blog should feel like an integrated part of your website—not a separate entity. That means the color scheme, logo placement, and overall tone must reflect your main site and brand identity. Variations are welcome for flexibility, but the core palette and aesthetic should remain cohesive to reinforce recognition and trust.
If your blog looks like it came from a different company altogether, it can cause confusion and weaken the brand experience.
2. Choose the Right Typography
Readability is critical in web-based writing. While serif fonts may work beautifully in print, sans-serif fonts are easier on the eyes for digital reading—especially on mobile devices. Be sure to leave plenty of white space, maintain a clear line height, and avoid overly decorative fonts.
Typography should support scannability. Users often skim before they commit to reading, so make use of headers, subheaders, and bullets to break up long paragraphs and increase visual rhythm.
3. Optimize Post Layout for Content Length
Your post layout should accommodate the type of content you plan to publish. If you lean toward longer, in-depth articles, consider displaying excerpts with a “Read More” link on the main blog page. This allows users to browse more content at once and creates more entry points through compelling headlines.
For shorter posts, a full-content layout may work just fine. The goal is to make the browsing experience seamless and intuitive, no matter how long your content runs.
4. Integrate Social Media for Sharing and Discovery
Every blog post should offer frictionless sharing options. Make it easy for visitors to share content with social media icons placed directly beneath each post. It’s also smart to include permanent social links in your sidebar or footer, so users can connect with your social profiles even when they’re not sharing content.
Social integration helps expand reach and turns readers into brand advocates, especially when your blog content adds value or insight.
Final Thought
Adding a blog to your company website is a smart move—but only if it’s thoughtfully designed to reflect your brand and support usability. The more consistent and user-friendly the design, the more likely visitors are to return, read, and share.
If you’re thinking of launching a company blog or refreshing your current one, we can help you align layout, typography, and interaction with your content strategy for maximum impact.