Strong visual design demands attention. In web design, this means that the visual elements need to be organized intentionally to promote user engagement. In order to craft a compelling composition for a website, there are a lot of details to consider including the layout, colors, web typography, and of course the content itself. Although some elements may seem like purely aesthetic decisions, they all work together to impact the overall user experience.

When it comes to web typography, the choices you make are significant. Aesthetic is certainly important in creating an appealing visual balance. Web typography can be a significant element in a website, contributing to the message itself and impacting the overall user experience.

Support Your Message

It’s no secret that our words have power. The words we use when we speak help to translate our personalities and emotions. So, how we choose to say words make a huge difference in conveying our meaning. 

When we talk, we use inflection to emphasize our meaning. In writing, we can use punctuation, formatting, and capitalization. When it comes to web design, we have another element at our disposal —fonts. 

Web typography can transform words into a visual representation of both your message and your brand. The goal of any website is to drive your message to the target audience, encouraging interaction and conversion. Choosing the right fonts can help you translate that message, setting the tone and allowing you to communicate more effectively. 

Web typography can transform words into an appropriate style that allows you to  communicate more effectively with your target audience. In addition to enhancing the overall message, selecting the right fonts can help support your brand identity and set the tone of the entire website. This higher level of communication encourages user engagement and drives them toward conversion. 

Web Typography and Usability

Usability and user experience should be the top priority when designing a website. No matter how visually appealing a site looks, users obviously need to be able to, well, use it. 

Web typography has a direct impact on how users process content in terms of its legibility. Certain fonts and styles may make it difficult for users to read, which can cause frustration that negatively impacts the user experience. It’s also important to select a scalable typeface that maintains readability in a variety of sizes and weights so it will be compatible with smaller screens. When in doubt, you can refer to a list of web safe fonts that are supported by all major browsers. 

Although it may be tempting to select fun and decorative fonts, it is ultimately better to choose legibility over visual interest. That being said, artistic, eye-catching fonts can be great for bold headlines and titles to help grab the users attention. The key is to use these fonts sparingly and with intention. 

Choosing Web Typography

When selecting the typography for the text on your website, the two main things to consider are legibility and tonality. 

First and foremost, you want to select fonts that are legible for users. Everything from contrast, color, size, and formatting can affect the overall legibility of the text. You need to be very mindful when selecting the color of your fonts, which includes considering what’s in the background. There needs to be sufficient contrast between the text and the background — the font color should either be distinctly lighter or darker, depending on what is behind it. The bottom line is, you don’t want users to strain their eyes in order to try to read. Legibility allows users to have a better experience with your site, and therefore your brand. 

Speaking of your brand, the fonts you choose should also set the tone of your brand and represent its character. There are a variety of different typefaces and fonts to choose from, so it is important that you select something that embodies the spirit of your brand. 

In web design, it is so important to ensure the site has a good user experience. This means that each element is significant and can have a huge impact on the overall usability. Web typography is often overlooked, but it is a critical part of the design and should be chosen with care.