It goes without saying that your website is one of your most powerful assets as a brand. In a world dominated by the Internet and digital media, you need more than just a simple website. It is essential that you have an open source CMS solution that allows your brand to maintain a reliable presence online over time. 

To that end, one of the most important decisions you can make in regard to your website is selecting the appropriate content management system (CMS) for your business. There are many CMS platforms out there to choose from, and they each have their own advantages and disadvantages. 

However, WordPress in particular stands out as a preferred open source CMS solution due to its flexible nature, wide range of capabilities and intuitive user experience

WordPress is an Expandable Open Source CMS

A great advantage of WordPress’ open source CMS is its customizability. The base platform itself is highly streamlined, but users and administrators have the ability to extend the platform even further via a myriad of plugins to fit the needs of virtually any business. On top of that, it is also quite capable of accommodating custom coding. Not only is this beneficial for the overall business, but it is useful for administrators because it allows them to have more control over the platform. 

It Accommodates Scalability  

Businesses need a scalable web presence in order to have the flexibility to adapt to shifts in both the marketplace as well as the digital environment. 

WordPress’ open source CMS is built with a containerized hosting approach, making it perfectly suited to manage large-scale websites at optimal performance. This is good news considering that many websites regularly receive heavy traffic. Not only can the platform be relied upon to load quickly, but it will function at a higher level and provide a better overall user experience for your users.  

It Supports Responsive Design

Responsive design is essentially a requirement for websites these days. Users not only want to be able to access your website from any device, they want to be able to navigate seamlessly without having to adjust the scaling. As one of the world’s most utilized open source CMS platforms, WordPress is responsive by default — whether you choose to use one of WordPress’ own themes or design your own solution

It Has A User-Friendly Interface 

Beyond its performance capabilities, WordPress has one of the most user-friendly interfaces in the industry. The backend is quite intuitive for users of all skill and experience levels. This makes it easy for you to maintain your own website rather than having to hire a third party to manage updates and content changes. 

WordPress also frequently provides its own updates and notification, so you can feel confident that your website will always function as needed and won’t be out-of-date. 

While there are certainly a wide variety of open source CMS platforms available today, WordPress has proven itself to be a viable solution for businesses of all levels. Every brand has its own set of unique needs and preferences, so it is always recommended to do your research and find what works best for your business and goals.