The goal of UX design is to create meaningful products that are relevant to users, and storytelling is one tool that can achieve that. 

Throughout our daily lives, we are presented with an influx of stories. Many of which we are not even aware of. You may not read or watch television every day, but you experience some form of storytelling on a daily basis. Whether it comes from an ad on social media or from talking to one of your friends, you are experiencing stories. 

There’s a very good reason why storytelling is used as an effective communication tool. Our brains are actually hardwired to receive and process information through narrative. It’s how we come to understand and assign meaning to the world around us. 

If you’ve ever wondered why you recall information more clearly when learned through story, it all comes back to psychology. The rich detail we get from stories helps us to relate it back to our own experiences and connect with it emotionally. That’s why stories stick with us in ways that numbers, facts, and figures just can’t. 

Grounding UX Research with Storytelling

In terms of UX, storytelling can be a powerful tool to leverage in both your strategy and design. You want your end design to be intuitive for your users, and you also want them to immediately see its value. Stories can be some of the best tools to help users understand your product and see how it benefits them.

When you initiate your UX strategy, you’ll start with research. In order to deliver a product that users resonate with, it stands to reason that you need to have a handle on who those users are. That’s where the foundations of storytelling comes in. 

To put a face to your users, you need to create personas. These are the “characters” in your UX story. This helps bring the human element back into your designs, because they are based on the real people who will be using your product. 

Once you have your personas, or characters, you can then start shaping the “plot” of your narrative. You create this plot when you craft your user journeys, which describes how and why each persona might interact with your product. 

All of the data you gather from your research is essential in your overall UX strategy. Storytelling is what helps organize and ground that research, allowing you to connect it back to the emotional element. 

Using Storytelling to Enhance User Experience

Storytelling can help guide your research and give it context, but it can also help you communicate throughout the actual design. UX design, when executed effectively, can tell users a story and promote a positive user experience. 

Just like a story, users should clearly experience a kind of beginning, middle, and end when using your product. This is the flow of their user journey. If your product tells the right story, users are seamlessly guided toward their end goal and can immediately understand and connect with your product. 

At the end of the day, you want to deliver a product that is valuable to your users. When you understand how storytelling ties into that goal, you’ll be on your way to crafting more impactful user experiences.