All posts tagged: Photography

New Design Trends that are Being Used to Create Impactful Annual Reports

With everything else that needs to be done in a company, it goes without saying that the average annual report design is often overlooked. For this reason, the typical company annual report is wordy, filled with industry jargon, and simply boring. You don’t have to treat your annual report as most companies do and treat it as a formality. It can be used as a channel to catch the interest of potential investors, help secure business partners, and act as a branding vehicle. They key is to use great design to present information that is engaging. A great way to center your annual report design is with a powerful story. You can center the report on your brand’s core story or if that has been overdone, center it around the most fascinating and relevant story your brand has gone through this year. This gives you a foundation on how the…

1 year, 7 months ago

7 Tools to Boost Online Holiday Marketing Campaigns

Campaigns, promotions, sales, marketing pushes – however you name it – the holidays are upon us and with that a barrage of offers, steals and deals that are too good to pass up and some that fall flat. Many consider the holiday shopping season to be a make-or-break proposition with a strong online sales season having the capacity to set the financial tone for the whole year ahead. With a somewhat soft Black Friday in the books, its clear that shoppers are opting out of the in store rush (even choosing to #optoutside by suggestion from REI). This does not mean that those couch huggers and tree huggers are choosing to forego the deals, it just means the number of people who are shopping online is increasing- and the longtime tried-and-tested marketing model has is beginning to shift. With over an 11% increase in online sales expected over last year via Adobe’s predictive…

1 year, 11 months ago

Custom Photography for the Web: Making Unique Corporate Sites

When designing your website, it’s important to make sure that you use images that reflect what your brand is about and is also relevant to what your site is trying to achieve. While it may be cheaper to go to one of the stock photography websites for your web design, it’s a better investment to go with custom photography. There are several reasons why custom photography is the way to go. First, you want your photo to communicate the correct message. If you use stock photography, you’ll never be able to convey entirely what you’re trying to say. You are also using somebody else’s perspective and interpretation of an idea. You want to be in control of what your message is and what imagery, thoughts and emotions you want your audience to come up with. Second, it is very much possible that the photo you’re using on your website is…

3 years, 2 months ago

Photography

Photography is the visual forerunner, which assists target audiences in identifying with an organization’s brand. Audiences are able to obtain an inside look and feel into how your organization interacts with society through the use of photos. Have you neglected to notice that your current photos are outdated and need to be update, or that you do not have enough photos for your audience to view? Current and updated photos on your organization’s website, social sites, brochures, flyers and other media materials is crucial for your target audiences to stay aware and involved with all the exciting things you offer. Your organization offers an array of different, unique, and exciting items, which may tailor to different target audiences depending on the particular program being run. With the vast amount of programs, you may find it difficult to keep your organization’s photo content current. Photography should never been seen as a…

5 years, 1 month ago