If you’ve spent any time exploring the ArtVersion website, you’ve probably noticed we’re strong believers in the power of a well-constructed checklist. For us, a checklist isn’t just about staying organized—it’s a strategic tool that keeps every project aligned with business goals, user needs, and brand purpose.
Whether we’re launching a new digital experience, developing a visual identity, or designing supporting materials, we use checklists to ask the right questions at the right time. This ensures nothing is overlooked, and every decision contributes to a bigger picture.
Here’s a snapshot of the questions we routinely ask during our design and strategy process:
- Is this aligned with your business strategy, sales objectives, and brand plan?
- Does it inform, educate, or inspire your intended audience?
- Is it both well-designed and well-thought-out in its messaging?
- Does it clearly offer a solution to a customer pain point?
- Will it reach the right audience at the right time with minimal waste?
- Is it part of a larger campaign, and does it maintain visual and message consistency with existing brand collateral?
- Does it clearly differentiate your company from competitors?
- Will it generate at least twice the return on the investment over time?
- Is it unique in its category and memorable to your market?
These aren’t hypothetical or academic—they’re grounded in real-world outcomes. By answering these questions honestly and early, we help our clients avoid missteps and arrive at solutions that are not only creative, but also effective and scalable.
Checklists provide structure without limiting creativity. They serve as guardrails that help teams focus on what matters most: creating work that performs. At ArtVersion, we use them as part of our broader branding, content strategy, and user experience processes.
In the end, a great creative project isn’t just one that looks good—it’s one that answers the tough questions, serves the right audience, and achieves the right results.