Goran Paun

As the Principal and Creative Director of ArtVersion, Goran Paun has been at the forefront of the design industry since 1999. He has played a pivotal role in the growth of the User Experience Design discipline, advocating for human-centered design principles right from its early beginnings. Through his expertise in crafting digital experiences for renowned brands and organizations globally, Goran has redefined the perception of this discipline, making it an integral and indispensable aspect of modern design. With a solid background in Graphic Design, UI design, and Branding, Goran brings a distinctive perspective that harmoniously fuses creativity and strategic thinking. His problem-solving approach in the creative realm is rooted in a genuine understanding of the users and their needs, resulting in design solutions that not only captivate aesthetically but also resonate deeply with users, enhancing their overall experience. Under Goran's visionary leadership, ArtVersion has reached new heights and gained recognition as an award-winning creative agency. His relentless pursuit of excellence and unwavering commitment to crafting user-focused design solutions continue to shape the future of human-centered design, leaving an indelible mark on the industry's ever-evolving landscape. Goran's influence extends far beyond his own agency, as he continues to inspire and drive the design community towards creating meaningful and impactful experiences that elevate the user's journey in an increasingly digital world. More about his work can be found on Forbes, Entrepreneur and Fast Company.
A laptop displaying a website of manufacturing home screen.

Marketing Side of The Website Design

From fledgling startups to sprawling enterprises, the approach to establishing an online presence is critical, reflecting not just the brand’s identity but its operational ethos and engagement strategy....

Illustrations shown on digital mobile and tablet devices.

The Integral Role of Design Language

Design language is a visual lexicon integral to a product’s design, acting as a guide that yields a visually appealing, coherent system. It is instrumental in representing the...

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User-centered and User-centric Design Explained

While the terms “user-centered” and “user-centric” are often used interchangeably in the context of UI/UX design, there is a subtle difference between the two approaches. User-Centered Design User-centered...

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A Blueprint for Contextual Design

For brands, earning the attention of today’s consumers, particularly younger generations, is a daunting proposition that will continue to remain tricky as the world spins with more content...

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Innovative UX Design is Incredibly Human

As technology and interfaces relentlessly advance into the future, the perception that the digital realm is overriding the world as we know isn’t hard to conclude. Many websites...

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Creating Stand-Out Visual Content

Like in the UI/UX design, where UI design can’t be independent of UX design to complete the overall goal, visual storytelling and content strategies, no matter how well...