Marketing Side of The Website Design
From fledgling startups to sprawling enterprises, the approach to establishing an online presence is critical, reflecting not just the brand’s identity but its operational ethos and engagement strategy....
Goran Paun
As the Principal and Creative Director of ArtVersion, Goran Paun has been at the forefront of the design industry since 1999. He has played a pivotal role in the growth of the User Experience Design discipline, advocating for human-centered design principles right from its early beginnings. Through his expertise in crafting digital experiences for renowned brands and organizations globally, Goran has redefined the perception of this discipline, making it an integral and indispensable aspect of modern design.
With a solid background in Graphic Design, UI design, and Branding, Goran brings a distinctive perspective that harmoniously fuses creativity and strategic thinking. His problem-solving approach in the creative realm is rooted in a genuine understanding of the users and their needs, resulting in design solutions that not only captivate aesthetically but also resonate deeply with users, enhancing their overall experience.
Under Goran's visionary leadership, ArtVersion has reached new heights and gained recognition as an award-winning creative agency. His relentless pursuit of excellence and unwavering commitment to crafting user-focused design solutions continue to shape the future of human-centered design, leaving an indelible mark on the industry's ever-evolving landscape. Goran's influence extends far beyond his own agency, as he continues to inspire and drive the design community towards creating meaningful and impactful experiences that elevate the user's journey in an increasingly digital world.
More about his work can be found on Forbes, Entrepreneur and Fast Company.
Revamping Your Corporate Website: Using a Strategic Approach
As a marketing manager, the task of leading a website redesign is a significant opportunity to make a profound impact, but it also poses a unique set of...
The Transformative Role of UX in Modern Web Design
The role of User Experience (UX) in web design has transcended mere aesthetics and functionality. It has become a crucial factor that defines the success and effectiveness of...
Contextual Design: The Heart of Visual Communication
In an era where images are instantaneous and ubiquitous, the role of contextual design in visual communication has never been more critical. It’s the difference between design that simply...
The Integral Role of Graphic Design in Communication
In a world where visuals are omnipresent, the importance of graphic design is magnified. Whether it’s a social media post, a billboard advertisement, or a website homepage, graphic...
The Integral Role of Design Language
Design language is a visual lexicon integral to a product’s design, acting as a guide that yields a visually appealing, coherent system. It is instrumental in representing the...
Understanding Iterations and Versions: The Twin Pillars of Product Design
In the dynamic product design processes, two concepts often emerge as crucial components of the design: iterations and versions. While distinct in their meanings, both are integral parts...
How Did WordPress Ascend to Become One of the World’s Most Popular Content Management Systems?
The Remarkable Evolution of WordPress When Matt Mullenweg and Mike Little introduced WordPress in 2003, they ignited a revolution in digital content management. Their creation, initially intended as...
Usability vs. User Experience: Understanding the Crucial Differences
When designing digital products or services, it’s essential to consider both usability and user experience (UX). While they may appear to be interchangeable concepts, they play unique roles...
Identifying UI Problems and Solving Difficulties through UX Design Methods
The success of any digital product depends on the seamless interaction between the user and the interface. User Interface (UI) problems can not only hinder this interaction, but...
Exploring Consciousness: The Intersection of UI/UX and Cognitive Science
The field of cognitive science has long sought to uncover the secrets of human consciousness. As a multidisciplinary domain, it combines insights from neuroscience, psychology, linguistics, and computer...
The Power of Design Thinking: A User-Centric Approach to Creating Impactful Digital Design
Design thinking is a process that UI/UX developers and designers utilize within their workflows to create human-centered products. It strikes a balance between creative and critical thinking, enabling...
Embracing Creativity: My Journey with Design Thinking in Web Design and Branding
Ever since I entered the world of web design and UX/UI, and that was about two decades ago, I have been searching for ways to enhance my creative...
User-centered and User-centric Design Explained
While the terms “user-centered” and “user-centric” are often used interchangeably in the context of UI/UX design, there is a subtle difference between the two approaches. User-Centered Design User-centered...
A Blueprint for Contextual Design
For brands, earning the attention of today’s consumers, particularly younger generations, is a daunting proposition that will continue to remain tricky as the world spins with more content...
Transforming Usability Throughout the Health Care Experience
There’s perhaps no industry where usability and overall user experience are more critical than that of health care. Personalized engagement is of the utmost importance to an environment...
Innovative UX Design is Incredibly Human
As technology and interfaces relentlessly advance into the future, the perception that the digital realm is overriding the world as we know isn’t hard to conclude. Many websites...
Creating Stand-Out Visual Content
Like in the UI/UX design, where UI design can’t be independent of UX design to complete the overall goal, visual storytelling and content strategies, no matter how well...
Adapting Familiar Pathways: Creating Ideal Journeys and Pathways
To design and develop an impactful website, there must be specific design elements, calls to actions, and interactions that engage the user dynamically and engagingly. Good design is...
Maintaining a Fluid Creative Process Throughout the Lifecycle of A Project
When living and working in such a digitally and technologically connected culture, it’s way too easy to sit behind a screen and think that you are getting all...
8 Essential eCommerce Conversion Drivers
Despite being one of the most important components of eCommerce operations, conversion optimization tends to go under the radar. With a focus mainly on product offering, market segment...
The Cornerstone of Web Design: Building Blocks for Brand Authenticity and Trust
In a traditional setting, without the vast spaces that a digital environment allows, authenticity and trust were more of a tangible quality that customers or clients could see...
What’s Next: Web Design Trends
For years, minimalism in web design has reigned popularity. Whether for usability, user experience, or design aesthetics reasons, a simplistic approach to the site design is recognizable and appealing and expected...
Optimizing Web Design Elements That Increase Conversions
Once a web design is launched, the next step is a continuous process of constant analyses, optimizations and improvement in order to maximize conversion. Whether through data, analytics or user...
Content Development: How To Overcome The Most Common Challenges
“Content is King.” Bill Gates coined this adage back in 1996, and it still rings true today. Content has the potential to drive traffic to your business, generate...