The Potential of a Micro-Site

A micro-site, also known as a landing page, is a small web site designed to market one product. When used in conjunction with traditional marketing, they can be very successful at promoting an important and single product.

Often landing pages are given their own domain name, or else they can be linked to a main site. Here are the top three ways to create the most effective landing page design:

1. Make the page visually engaging

In order to get people to stay on a site that is basically no more than a sales letter, you need to create a feast for the eyes. You also need to tell the story of the product using images. Effective copy will be equally important, but a block of text isn’t going to make a visitor stop and stay. It may make them buy, but first you need to get them to engage.

2. Write a targeted headline

Visitors should come upon the page and just from reading the headline, they should understand what it is you are selling and why.

3. Make buttons easy to find and use

Don’t make your visitor work to find the call-to-action. If you are trying to sell a product, make sure the button that allows your visitors to actually purchase that product are easy to find and easy to use. Make them big and centrally located.

These are just the tip of the iceberg when it comes to landing page design, but they are a few of the most important suggestions. What did we miss?