A micro-site, also known as a landing page, is a small web site designed to market one product. When used in conjunction with traditional marketing, they can be very successful at promoting an important and single product.
Often landing pages are given their own domain name, or else they can be linked to a main site. Here are the top three ways to create the most effective landing page design:
1. Make the page visually engaging
In order to get people to stay on a site that is basically no more than a sales letter, you need to create a feast for the eyes. You also need to tell the story of the product using images. Effective copy will be equally important, but a block of text isn’t going to make a visitor stop and stay. It may make them buy, but first you need to get them to engage.
2. Write a targeted headline
Visitors should come upon the page and just from reading the headline, they should understand what it is you are selling and why.
3. Make buttons easy to find and use
Don’t make your visitor work to find the call-to-action. If you are trying to sell a product, make sure the button that allows your visitors to actually purchase that product are easy to find and easy to use. Make them big and centrally located.
These are just the tip of the iceberg when it comes to landing page design, but they are a few of the most important suggestions. What did we miss?
Related Posts
Brand. Market. Advertise.
It’s no secret that the world of technology has firmed up the need for businesses to hit the ground running in branding, marketing, and advertising. Though it may seem minor, knowing the differences…
0 Comments9 Minutes
What’s the Best Way to Market Your Website?
After finishing the development of your website, the next step is to actually start marketing it. But what do you do? Which strategies and channels should you be using? Before going into all the…
0 Comments3 Minutes
Finding Your Fit: Selecting The Right Creative Agency For Your Business
Agency-client relationships are an exciting start of a creative and business collaboration together. Instead of viewing this relationship as short-term project-based engagement, view this…
0 Comments5 Minutes
New Design Trends that are Being Used to Create Impactful Annual Reports
With everything else that needs to be done in a company, it goes without saying that the average annual report design is often overlooked. For this reason, the typical company annual report is wordy,…
0 Comments4 Minutes
