By Forbes Contributing Author; Goran Paun – Founder, Art Version Company
As a society, we have come to expect instant gratification in almost every component of our lives — so, why would we treat websites any differently? Why is there a need for things to be done at the snap of a finger? The impulsivity and shortened attention span of today’s consumer has become increasingly tricky in the grand scheme of the user experience. But it’s not all our fault.
This restlessness is in our DNA. There is psychological discomfort associated with self-denial. From an evolutionary perspective, resisting our instinct to seize the reward at hand is a difficult test, according to an article on Psychology Today. Human behavior tells us that we want things now, rather than later.
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