Welcome back brand builders. Review this checklist below before you listen to this podcast.

  1. Is it in keeping with your business plan, strategy, and sales logic?
  2. Does it inform, educate, enlighten or entertain your prospect?
  3. Is it both well planned and well designed?
  4. Does it offer a solution to a prospect’s problem?
  5. Will it reach the right audience at the right time with minimal waste?
  6. Is it a partial campaign, and does it have consistency with collateral materials?
  7. Does it explain why your company is different than your competitors’?
  8. In the long run, will it bring in at least twice as much revenue as it costs?
  9. Is it different from your competitors’?

Knowing the answers to these hard questions will result in a finished product that is well thought out and effective. This applies to websites, Facebook, Twitter, new branding, logo design, etc. Make sure to ask yourself the hard questions.

Kip Russell