Welcome to the Rediscover Your Brand™ podcast! I’m your host Mike McCormick.  Last week we talked about the mobile internet and we compared Dedicated Mobile Sites to Responsive Web Design, we covered a lot of aspects of these two platforms and to move on from there, mobile and the mobile is just one of those topics am not really to leave yet, but the topic I am going to talk about today can also affect the desktop user as well, so this is not going to be primary mobile based but I will cover a lot of the mobile benefits you can get. So today let’s talk about Interactive materials, brochures, magazines, flyers, pretty much anything that used to only be used for print items, which can now be used as interactive material. Well, today we are going to discuss what interactive brochures are, how they work, and the benefits you can achieve from using these interactive brochures.

Let’s first talk about what interactive materials are, in the past many times these were print materials that organizations would put out to display their current portfolio, or advertisements or just promotional material. These print items were just straight content information. As we moved into the digital age many organizations started using these just on digital platforms but were not made to be interactive with the user. Now, these can be used as interactive materials allowing your audience to become involved with the material you are presenting to them, these also allow your audience to jump around at any given point to give the sections that interest them the most.

Now we all want to know how they work. Now, these interactive materials are designed in a matter strictly for the digital realm. On the mobile use these interactive materials can be downloaded as applications or into e-readers that allow your audience view and interactive with them. They may be designed on templates which allow you to just plug and play with your content or you can design them from scratch, having them be one of kind.

There is an array of benefits that these interactive materials offer.  Having these on a digital platform will allow your user to spend more time by going through more than one of the promotional materials that you offer. They also take away the pain of having to spend the mass amount of money on print materials. These also allow for your user to spread your word faster on the go with mobile devices by just popping it open whenever they please. Most of the benefits that come from these interactive materials are mostly cost-effective and will help grow your target audience.

That’s it for Episode 41 of the Rediscover Your Brand™ podcast! I’m your host Mike McCormick, and this has been brought to you by ArtVersion Interactive Agency! You may contact us on Facebook at, on Twitter at, or just at Thanks for Listening!