Goran Paunovic Shares Insight on Saying No with Ad Age

Ad Age explores the value of saying no and the relevance of the topic within industry professionals. Members of the Amp community explain the value of saying no and an example of how saying no ultimately turned into a big win for their business.

“Companies are going through all sorts of evolutions in terms of understanding the scope of projects. If clients know the budget is not in compliance with the amount of work on the table, no would be your best answer. Ninety percent of our work is innovation, and there are a lot of hours that need to be put in. Otherwise, you’re just doing the same old, and there is no progress.” -Creative Director of ArtVersion, Goran Paun

Full Article: Read more