ArtVersion Shares Thoughts on Memorable Advertisements from Super Bowl LVI

Nothing can beat the unequivocal thrill and excitement of the Super Bowl. With Super Bowl LVI concluding with the Rams defeating the Cincinnati Bengals, Los Angeles was triumphant. Yet, throughout the game, waiting for the best and funniest commercials was another level of excitement and competitiveness that many watchers were anticipating. So, as Ad Age asks, who really won the game?  

Curious to uncover the memorable, forgettable, and everything in between, Ad Age asked the Amp community for their take on this year’s Super Bowl ads. 

ArtVersion’s very own Executive Director of Design, Erin Lentz, shared her thoughts on the “We’re All Going to Make It” ad from Coinbase in which a QR code oscillated and bounced back and forth across people’s television screens. The obscure ad offered $15 in Bitcoin to those curious enough to scan the code, but the ad seemed to have peaked everyone’s interest as it crashed Coinbase’s website.

Erin Lentz, Executive Director of Design
Erin Lentz, Executive Director of Design

“This got everyone’s attention and engaged by either asking questions or pulling their phones out to scan—the stats and impact from the spot is very impressive.”

Erin Lentz, Executive Director of Design 

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About Ad Age

Ad Age is a daily must-read for decision-makers and disruptors across the marketing and media landscape since 1930. Ad Age is a global media brand focused on curated creativity, data and analysis, people and culture, and innovation and forecasting. Ad Age is an affiliate of Crain Communications, one of the largest privately owned business media companies with 21 leading business, trade and consumer brands in North America, Europe and Asia. ArtVersion’s full profile on Ad Age can be viewed at the link here.

About ArtVersion

ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations and notable startups.