The Fast Company Executive board, a professional network of company founders and leaders, came together to discuss ways to bring interest back to dull products and services. Together, they came up with 11 best practices to enhance your company’s offerings. These ideas included having more than one muse, rebranding, addressing consumer needs, and much more. ArtVersion’s Goran Paun included his ideas in the article.

Goran wrote about working with a variety of people on each project they start. Typically when beginning to work with a new client, there are multiple voices speaking at once. Goran recommends listening to everyone’s opinions and finding a way to collaborate all together. This can be done through weekly meetings or even through emailed reviews. These conversations allow for changes to be made to create the best end results, and all client needs to be met.

ArtVersion has learned how to collaborate well with clients through years of practice. The team works hard to provide amazing client experiences while producing excellent designs.

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Goran Paun, Principal & Creative Director at ArtVersion
Goran Paun, Principal & Creative Director at ArtVersion

“Every time we work on a brand-refresh project for the client, we engage stakeholders, teams, and leaders from different departments. This approach enhances co-authorship and co-creation of the new brand style, voice, and tonality.”

Goran Paun, Principal & Creative Director at ArtVersion

About Fast Company

Fast Company is a leading business media brand that focuses on technology, leadership, world-changing ideas, creativity, and more. Launched in 1995, Fast Company continues to develop editorial pieces that reinvent innovation. 

About ArtVersion

ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations and notable startups.