There is an endless litany of ways your website can benefit your business and offer your users a positive association with your brand with an enjoyable experience. Typically, when a brand’s website caters to users on an individual level, offering a tailored experience, it can evoke an unequivocal sense of positivity. Feature this month in Forbes’ agency council, ArtVersion shared their perspective on a part of UI/UX design that can create memorability for audiences: personalization.

The team’s article examined how brand trust can stabilize itself in the eyes of users because personalization offers such a human-centric approach to a digital product. Personalization offers the finer details, and extra touches to a design to remove the idea of one universal experience, and instead for every unique person. According to a survey statistic from Twilio that is present in the piece, 49% of consumers claim they would purchase from a website again due to that personalized feel.

Additionally, the article explains that personalization can come in many shapes and forms explaining, “You’ve probably come across personalized digital products before—perhaps websites or apps that welcome you to their landing page with your first name, or e-commerce sites that offer product recommendations based on your previously purchased or browsed products.”

Personalization and user experience go hand-in-hand and slowing down the rapid pace of digital design to add in the small details, can make a huge impact on your website and your business.

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About Forbes Agency Council

Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive. 

About ArtVersion 

ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists, and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations, and notable startups.