As technology and interfaces become more and more experiential and interactive, it is of utmost importance that design is intentional, user-centric, and innovative. With brands, companies, and even non-profits leveraging solid design, whether it’s UI/UX design, graphic design, or web development, they have kicked their efforts into prioritizing design into high gear. 

ArtVersion, veterans in the realm of digital design, shared their expertise with Forbes. Their insights explored the market advantage of design and how to exceed user expectations as best as possible, while in turn, aligning with a brand’s vision, mission, and values.

Their piece probed questions of why design is much more than meets the eye with aesthetics, how to stand out in a competitive marketplace, and more. The team writes, 

“Today, everything is digital, and the market is saturated with people doing what they can to stand out online. Carefully crafted designs have to be as close to a seamless user experience as possible for a company to be significant.”

With design continuously aligning itself with new trends and user preferences, finding your footing in the design world is key to unlocking an impactful market advantage.

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Person at desk sketching design ideas

About ArtVersion 

ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists, and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations and notable startups.

About Forbes Agency Council

Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.