In an increasingly digital world, videos seem to be at the forefront of everyone’s attention. When researching complicated topics, it can be easier to watch a short video versus reading pages of information in search for answers. Forbes Agency Council members put their heads together to offer their insights with 15 tips for creating videos that explain topics.

ArtVersion’s Goran Paun stepped in to give his thoughts on the topic.

Goran Paun
Goran Paun, Principal & Creative Director at ArtVersion

“A storyboard built with clarity and simplicity will contribute to the effectiveness of your motion graphic. Capturing the attention of the user is solely dependent on that storyline, so it needs to be interesting or clever.”

Goran Paun, Principal & Creative Director at ArtVersion

Paun further explains that a storyboard can simplify confusing concepts so they can be better understood by a user and better explained through a video. This small step can be the difference between a video with many tangents and one that gets straight to the point. Planning ahead of time allows more time for creativity in the long run.

ArtVersion has worked with many clients over the years and implemented videos into many of the designs they created. Through this work, they have developed a fool-proof way to capture the attention of users through motion graphics.

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About Forbes Agency Council

Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive. Read more about Forbes Councils here.

About ArtVersion

ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations and notable startups.