In today’s fast-paced digital world, stories and information can either quickly capture the spotlight or get lost amid the vast amount of digital content. To successfully distribute your messages, it’s crucial to return to fundamental strategies like media coverage and cultivating PR relationships. Building media relations can introduce or spotlight your company’s milestones and achievements organically, which can increase visibility and widen your audience.
In a recent discussion with the Fast Company Executive Board, ArtVersion shared valuable insights. In this month’s expert panel, ArtVersion’s Goran Paun offered strategies for business leaders aspiring to forge stronger connections with media outlets. He emphasized the importance of engaging with journalists to secure media exposure that is mutually beneficial. Paun outlined how to provide compelling stories for journalists that capture their interest but also enhance media visibility for one’s own company.
To do this, Paun suggested pitching a strong story with solid information that provides a unique angle. He writes, “To stand out to journalists, pitch a unique angle rich with detailed information. Highlight your story’s ‘so what?’ using data to provide context and depth. A robust approach minimizes follow-ups and helps journalists craft their stories more effectively, potentially enhancing your company’s visibility and credibility for future media coverage.”
Providing journalists with plenty of context makes it easier for them to develop their stories by giving them sufficient information to discover a unique angle. In turn, this can expedite the publication of your story and is a best practice for both press releases and featured articles. Additionally, offering rich context during interviews enables journalists to craft informed questions, leading to more engaging and in-depth conversations that can help your company or story stand out. In the fast-paced world of journalism, more information generally leads to better outcomes.
Read the Expert Panel: 19 Tips for Company Leaders Seeking Media Coverage and Strong Media Relationships