Every brand has a story to tell. Whether that narrative is told through client testimonials, the history of a company, or the visuals that compose a brand’s identity, a brand has a myriad of aspects that tell its story. A collective document of branding standards is essential when boosting brand consistency and describing the overall essence of a brand. Brand style guides are utilized by companies to dissect how a brand’s logo can be used, their color pallet, values and mission, and any other informative detail.  

ArtVersion—seasoned in designing and developing brand guidelines—shared their insights on why brand guidelines are essential for companies and any involved stakeholder. In their latest piece for Forbes, the team shared why these guidelines allow brands to tell their own story in their own way writing,

“Clear consistency within your brand is what essentially helps create recognizability with your audiences and within the industry. Brand guidelines are important to ensure your company is accurately portrayed to your audience and even competitors.”

The article further punctuated the idea that working with a design agency can help companies reflect the ethos and story of their brand by optimizing UI assets within a layout that is representative of what a brand wishes to achieve.

“Not only is working with a design agency a productive method to enrich your brand guideline, but it can also offer your team a refreshing take on design features from a clear outside perspective. Design agencies can tap into ideas your company may have not thought of utilizing, which helps uncover new contours of your identity while remaining authentic to an established look and feel.”

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About Forbes Agency Council

Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive. 

About ArtVersion 

ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists, and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations, and notable startups.