It is no question that the online world of e-commerce has revolutionized the way consumers shop. Whether subscription based or a one-time purchase, online shopping has become a staple in the market due to convenience, ease, and accessibility. However, along the way, this virtual mode has lost an essential component within its structure: human connection.

Many companies have begun to recapture the human spark that has slowly dwindled with a new marketing and design strategy known as experiential e-commerce. This rendition of e-commerce leverages placing the user at the center of the experience with strategies that focus on the human perspective and reinventing innovation. From new incentives in social media to personalized products and services, experiential e-commerce has reconceptualized the online world.

As a new contributor to Entrepreneur’s Leadership Network, ArtVersion shared their knowledge on this new marketing trend that many brands will continue to unequivocally utilize for years to come. 

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About ArtVersion

ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations and notable startups.

About Entrepreneur is a magazine and digital publication that shares stories in a wide variety relating to entrepreneurships and business management. From news and editorial pieces to expertise insight, Entrepreneur has been a viable source for businesses worldwide for decades.