Human-centric design is a layered concept, yet at the core of all its practices and philosophies, a clear understanding of the user is the heart of this design principle. In the UI/UX space, developers and designers utilize a contextual framework to ensure the interface a user is navigating is redolent to an impressive, notable experience.

Examining why a contextual perspective is highly effective commences when applied to a design team’s workflow and project scope. ArtVersion’s recent periodical piece on dissected those existing layers to contextual design. 

From understanding a target audience for informing marketing strategies and creating empathy for human-centric designs, to data collection and collaboration, contextual design has a lot to offer innovators and forward-thinking designers. 

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About ArtVersion

ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists, and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations, and notable startups.