Brand Authenticity: Why Differentiation Is A Game Changer

By Forbes Contributing Author; Goran Paun – Founder, ArtVersion Interactive

ArtVersion’s design and strategy teams share their process of assessment by exploring what makes a brand potentially outstanding. When designed and marketed in a consistent and brand aligning way, this stand-out aspect — the differentiator — is what will attract an audience, garner attention and lead to conversion opportunities.

In building a differentiation strategy, certain qualities should emerge as the sole options for what customers want and need. ArtVersion explores five essential elements that must be present to ensure a brand’s differentiator shines through to the marketplace.

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