In The Details: Communicating Brand Value Through Microinteractions

By Forbes Contributing Author; Goran Paunovic – Founder, ArtVersion Interactive

Firmly rooted in a user-centered design approach, microinteractions are functional interactions that enable a main purpose by creating an engaging moment to achieve a task within a device, app, interface or digital product. Microinteractions are not only a method of boosting a positive user experience, but a way to instill brand awareness and trust.

ArtVersion explores the impact of microinterations and correlation to the ideal user experience that can deliver increased brand satisfaction and a better bottom line to the business it supports.

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