Winning Over New Customers With Content Marketing Innovation

By Forbes Expert Panel, Forbes Agency Council

An effective marketing strategy can’t exist without compelling content. By sharing valuable content with your target audience, you can make it easier for new customers to find and connect with your brand.

So how does a brand craft compelling content? In a recent feature, several industry experts and associates of Forbes Agency Council share innovative strategies to help companies develop a content marketing plan that grabs consumers’ attention and stands out above the competition.

ArtVersion’s Creative Director, Goran Paunovic, emphasizes the importance of a having a carefully crafted user interface within the content strategy. In the article, he points to the relationship between visual storytelling and brand narrative and how the two work together to create an impact with the target audience.

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