By Forbes Expert Panel, Forbes Agency Council

Snapchat has not rested on its laurels as a popular social media site. Instead, the company has gone beyond the standard offerings and started to combine the portability of the platform with location-based information.

Geofilters allow users to set up backdrops in their favorite locations that others can access — provided they take a photo or a video in the same spot and post it on Snapchat or other social media sites that use this feature. Businesses can use the feature to promote their sites, but this is just the tip of the iceberg of what geofilters can offer in terms of marketing potential.

Eleven experts from Forbes Agency Council, including Goran Paun of ArtVersion, check out this latest social media craze and look into how businesses can leverage it to popularize their brand.

Snapchat's Geofilters For Marketing

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About Forbes Agency Council

Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.