Written by Forbes Agency Council

ArtVersion’s creative director was cited in an article in Forbes by contributing his thoughts on the advertising and marketing activities for the best audience engagements.

Create Micro-Engagements

Advertising dollars always work best in combined efforts of digital, print and TV. Creating micro-engagements is the key, and each platform allows for different audience. Digital still is the best in precisely outlining ROI of the efforts, but print and traditional still can produce ROI analytics, if channeled to specific target campaign, which can be measured individually.

– Goran Paun, ArtVersion Interactive Agency

Read original article at Forbes.com