Marketing trends—just like any other trend that comes and goes— are always subject to change and develop. Trends respond to the ever-changing and floating variables in the market, and for businesses to remain prevalent to those modifications, molding to those trends is important, but detecting which exactly will strike an impact, is even more fundamental. 

ArtVersion and other members of the Forbes Agency Council shared their thoughts on which up-and-coming trends will influence marketing in 2022. Many members agree that a strong connection with targeted audiences has always been the backdrop for any business to develop company-consumer trust, and offered unique trends to their specific industry. 

ArtVersion’s Principal and Creative Director Goran Paun shared his expertise on the trend that will impact the digital design world in 2022: experiential e-commerce. Experiential e-commerce is an e-commerce strategy that focuses primarily on strengthening the bond with consumers through a virtual, interactive online shopping experience. With the endless possibilities of the virtual and digital world, the rise of experiential e-commerce will be a trend to be on the lookout for. 

Goran Paun
Goran Paun, Principal & Creative Director at ArtVersion

“Experiential e-commerce will be essential to all companies that are selling online. From retailers and subscription sites to software as a service platforms, the implementation of interactive, experiential and highly tailored pathways will be a necessity to accommodate user expectations. Brands are competing for their user base, and experiential e-commerce will be winning the answer this time around.”

Goran Paun, Principal & Creative Director at ArtVersion

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About Forbes Agency Council

Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive. Read more about Forbes Councils here.

About ArtVersion

ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations and notable startups.