Design is all in the details. When developing a digital interface, visually dynamic UI/UX design and their functionality can truly elevate a user experience, no matter how minute a detail may be. Innovation can come in different dimensions and can function at a level so micro it may feel as though it is invisible.

Microinteractions have become such an integrated detail in UI/UX design that many users have become desensitized to their presence. Yet their functionality is what provides clear communication to its users for a seamless experience. 

As a collaborating member in the Forbes Agency Council, ArtVersion’s most recent article on invisible design and microinteractions was recently published. From dissecting their purpose to offering advice on best practices for their implementation, the article highlighted just how powerful detailed design can be. 

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About Forbes Agency Council

Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

About ArtVersion

ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations and notable startups.